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Virtual luxury in the metaverse : NFT-enabled value recreation in luxury brands

Wuxia Bao, Liselot Hudders (UGent) , Shubin Yu and Emma Beuckels (UGent)
(2025) INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING.
Author
Organization
Keywords
Marketing

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MLA
Bao, Wuxia, et al. “Virtual Luxury in the Metaverse : NFT-Enabled Value Recreation in Luxury Brands.” INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2025, doi:10.1016/j.ijresmar.2024.01.002.
APA
Bao, W., Hudders, L., Yu, S., & Beuckels, E. (2025). Virtual luxury in the metaverse : NFT-enabled value recreation in luxury brands. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. https://doi.org/10.1016/j.ijresmar.2024.01.002
Chicago author-date
Bao, Wuxia, Liselot Hudders, Shubin Yu, and Emma Beuckels. 2025. “Virtual Luxury in the Metaverse : NFT-Enabled Value Recreation in Luxury Brands.” INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. https://doi.org/10.1016/j.ijresmar.2024.01.002.
Chicago author-date (all authors)
Bao, Wuxia, Liselot Hudders, Shubin Yu, and Emma Beuckels. 2025. “Virtual Luxury in the Metaverse : NFT-Enabled Value Recreation in Luxury Brands.” INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. doi:10.1016/j.ijresmar.2024.01.002.
Vancouver
1.
Bao W, Hudders L, Yu S, Beuckels E. Virtual luxury in the metaverse : NFT-enabled value recreation in luxury brands. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. 2025;
IEEE
[1]
W. Bao, L. Hudders, S. Yu, and E. Beuckels, “Virtual luxury in the metaverse : NFT-enabled value recreation in luxury brands,” INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2025.
@article{01HKVQKSWDTMWSNETS04PN5V54,
  author       = {{Bao, Wuxia and Hudders, Liselot and Yu, Shubin and Beuckels, Emma}},
  issn         = {{0167-8116}},
  journal      = {{INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING}},
  keywords     = {{Marketing}},
  language     = {{eng}},
  title        = {{Virtual luxury in the metaverse : NFT-enabled value recreation in luxury brands}},
  url          = {{http://doi.org/10.1016/j.ijresmar.2024.01.002}},
  year         = {{2025}},
}
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