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Marketing innovation : exploring consumer responses to trending promotion tactics

Barbara Kobuszewski Volles (UGent)
(2023)
Author
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(UGent) and (UGent)
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Citation

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MLA
Kobuszewski Volles, Barbara. Marketing Innovation : Exploring Consumer Responses to Trending Promotion Tactics. Ghent University. Faculty of Economics and Business Administration, 2023.
APA
Kobuszewski Volles, B. (2023). Marketing innovation : exploring consumer responses to trending promotion tactics. Ghent University. Faculty of Economics and Business Administration, Ghent, Belgium.
Chicago author-date
Kobuszewski Volles, Barbara. 2023. “Marketing Innovation : Exploring Consumer Responses to Trending Promotion Tactics.” Ghent, Belgium: Ghent University. Faculty of Economics and Business Administration.
Chicago author-date (all authors)
Kobuszewski Volles, Barbara. 2023. “Marketing Innovation : Exploring Consumer Responses to Trending Promotion Tactics.” Ghent, Belgium: Ghent University. Faculty of Economics and Business Administration.
Vancouver
1.
Kobuszewski Volles B. Marketing innovation : exploring consumer responses to trending promotion tactics. [Ghent, Belgium]: Ghent University. Faculty of Economics and Business Administration; 2023.
IEEE
[1]
B. Kobuszewski Volles, “Marketing innovation : exploring consumer responses to trending promotion tactics,” Ghent University. Faculty of Economics and Business Administration, Ghent, Belgium, 2023.
@phdthesis{01HHJ7R06B3F4PH43DGNDCDRER,
  author       = {{Kobuszewski Volles, Barbara}},
  language     = {{eng}},
  pages        = {{VIII, 251}},
  publisher    = {{Ghent University. Faculty of Economics and Business Administration}},
  school       = {{Ghent University}},
  title        = {{Marketing innovation : exploring consumer responses to trending promotion tactics}},
  year         = {{2023}},
}