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US culture and fascist Italy : the case of Omnibus (1937–1939)

Author
Organization
Abstract
Manuela di Franco’s chapter focuses on the publishing industry in Italy and the case of Omnibus, a weekly cultural magazine founded by Leo Longanesi in 1937. Rather than departing from a stance of labelling Omnibus according to its alleged Fascist or anti-Fascist traits, di Franco instead analyses the ambivalent and contradictory nature of articles in Omnibus on the USA, and the heavy presence of US cultural products in the magazine. Di Franco highlights how Hollywood, in particular, is depicted both in its glitzy and aspirational appeal but also as a space of violence and greed which is used to ridicule US society. Despite this negative representation, di Franco argues that the sheer space dedicated to the USA in Omnibus responded to an undeniable fascination that the USA inspired in the minds of Italians
Keywords
Fascist Italy, Popular culture, Americanisation

Citation

Please use this url to cite or link to this publication:

MLA
Di Franco, Manuela. “US Culture and Fascist Italy : The Case of Omnibus (1937–1939).” Italy and the USA : Cultural Change through Language and Narrative, edited by Guido Bonsaver et al., vol. 44, Legenda, 2019, pp. 123–40, doi:10.2307/j.ctv16kkzj9.13.
APA
Di Franco, M. (2019). US culture and fascist Italy : the case of Omnibus (1937–1939). In G. Bonsaver, A. Carlucci, & M. Reza (Eds.), Italy and the USA : cultural change through language and narrative (Vol. 44, pp. 123–140). https://doi.org/10.2307/j.ctv16kkzj9.13
Chicago author-date
Di Franco, Manuela. 2019. “US Culture and Fascist Italy : The Case of Omnibus (1937–1939).” In Italy and the USA : Cultural Change through Language and Narrative, edited by Guido Bonsaver, Alessandro Carlucci, and Matthew Reza, 44:123–40. Oxford: Legenda. https://doi.org/10.2307/j.ctv16kkzj9.13.
Chicago author-date (all authors)
Di Franco, Manuela. 2019. “US Culture and Fascist Italy : The Case of Omnibus (1937–1939).” In Italy and the USA : Cultural Change through Language and Narrative, ed by. Guido Bonsaver, Alessandro Carlucci, and Matthew Reza, 44:123–140. Oxford: Legenda. doi:10.2307/j.ctv16kkzj9.13.
Vancouver
1.
Di Franco M. US culture and fascist Italy : the case of Omnibus (1937–1939). In: Bonsaver G, Carlucci A, Reza M, editors. Italy and the USA : cultural change through language and narrative. Oxford: Legenda; 2019. p. 123–40.
IEEE
[1]
M. Di Franco, “US culture and fascist Italy : the case of Omnibus (1937–1939),” in Italy and the USA : cultural change through language and narrative, vol. 44, G. Bonsaver, A. Carlucci, and M. Reza, Eds. Oxford: Legenda, 2019, pp. 123–140.
@incollection{01HGWZTKEW23M0FBSHM4FXM37V,
  abstract     = {{Manuela di Franco’s chapter focuses on the publishing industry in Italy and
the case of Omnibus, a weekly cultural magazine founded by Leo Longanesi in
1937. Rather than departing from a stance of labelling Omnibus according to its
alleged Fascist or anti-Fascist traits, di Franco instead analyses the ambivalent and
contradictory nature of articles in Omnibus on the USA, and the heavy presence of
US cultural products in the magazine. Di Franco highlights how Hollywood, in
particular, is depicted both in its glitzy and aspirational appeal but also as a space
of violence and greed which is used to ridicule US society. Despite this negative
representation, di Franco argues that the sheer space dedicated to the USA in
Omnibus responded to an undeniable fascination that the USA inspired in the minds
of Italians}},
  author       = {{Di Franco, Manuela}},
  booktitle    = {{Italy and the USA : cultural change through language and narrative}},
  editor       = {{Bonsaver, Guido and Carlucci, Alessandro and Reza, Matthew}},
  isbn         = {{9781781888759}},
  keywords     = {{Fascist Italy,Popular culture,Americanisation}},
  language     = {{eng}},
  pages        = {{123--140}},
  publisher    = {{Legenda}},
  series       = {{Italian Perspectives}},
  title        = {{US culture and fascist Italy : the case of Omnibus (1937–1939)}},
  url          = {{http://doi.org/10.2307/j.ctv16kkzj9.13}},
  volume       = {{44}},
  year         = {{2019}},
}

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