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Unconstraining evaluative conditioning research by using the reverse correlation task

Marine Rougier (UGent) and Jan De Houwer (UGent)
(2025) SOCIAL PSYCHOLOGICAL AND PERSONALITY SCIENCE. 16(3). p.291-299
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Abstract
In the evaluative conditioning effect, pairing neutral stimuli (conditioned stimuli) with valenced stimuli (unconditioned stimuli) changes the evaluation of the former. We examined this effect with a reverse correlation task that assesses how participants visually remember the conditioned stimuli. Importantly, this measure (1) does not require participants to evaluate stimuli and (2) allows them to capture multiple trait attributions. In a pre-registered experiment with US Prolific Academic users, we observed an evaluative conditioning effect in both an evaluation task and a reverse correlation task. Moreover, the effect in the reverse correlation task went beyond mere changes in valence. Our work opens new empirical and theoretical challenges for future conditioning research.
Keywords
evaluative conditioning, reverse correlation, impression formation, social judgment, ATTITUDES, STIMULI, POWER

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Citation

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MLA
Rougier, Marine, and Jan De Houwer. “Unconstraining Evaluative Conditioning Research by Using the Reverse Correlation Task.” SOCIAL PSYCHOLOGICAL AND PERSONALITY SCIENCE, vol. 16, no. 3, 2025, pp. 291–99, doi:10.1177/19485506231217526.
APA
Rougier, M., & De Houwer, J. (2025). Unconstraining evaluative conditioning research by using the reverse correlation task. SOCIAL PSYCHOLOGICAL AND PERSONALITY SCIENCE, 16(3), 291–299. https://doi.org/10.1177/19485506231217526
Chicago author-date
Rougier, Marine, and Jan De Houwer. 2025. “Unconstraining Evaluative Conditioning Research by Using the Reverse Correlation Task.” SOCIAL PSYCHOLOGICAL AND PERSONALITY SCIENCE 16 (3): 291–99. https://doi.org/10.1177/19485506231217526.
Chicago author-date (all authors)
Rougier, Marine, and Jan De Houwer. 2025. “Unconstraining Evaluative Conditioning Research by Using the Reverse Correlation Task.” SOCIAL PSYCHOLOGICAL AND PERSONALITY SCIENCE 16 (3): 291–299. doi:10.1177/19485506231217526.
Vancouver
1.
Rougier M, De Houwer J. Unconstraining evaluative conditioning research by using the reverse correlation task. SOCIAL PSYCHOLOGICAL AND PERSONALITY SCIENCE. 2025;16(3):291–9.
IEEE
[1]
M. Rougier and J. De Houwer, “Unconstraining evaluative conditioning research by using the reverse correlation task,” SOCIAL PSYCHOLOGICAL AND PERSONALITY SCIENCE, vol. 16, no. 3, pp. 291–299, 2025.
@article{01HFPQGDN4JZXW5AW2CKKJ7S3F,
  abstract     = {{In the evaluative conditioning effect, pairing neutral stimuli (conditioned stimuli) with valenced stimuli (unconditioned stimuli) changes the evaluation of the former. We examined this effect with a reverse correlation task that assesses how participants visually remember the conditioned stimuli. Importantly, this measure (1) does not require participants to evaluate stimuli and (2) allows them to capture multiple trait attributions. In a pre-registered experiment with US Prolific Academic users, we observed an evaluative conditioning effect in both an evaluation task and a reverse correlation task. Moreover, the effect in the reverse correlation task went beyond mere changes in valence. Our work opens new empirical and theoretical challenges for future conditioning research.}},
  author       = {{Rougier, Marine and De Houwer, Jan}},
  issn         = {{1948-5506}},
  journal      = {{SOCIAL PSYCHOLOGICAL AND PERSONALITY SCIENCE}},
  keywords     = {{evaluative conditioning,reverse correlation,impression formation,social judgment,ATTITUDES,STIMULI,POWER}},
  language     = {{eng}},
  number       = {{3}},
  pages        = {{291--299}},
  title        = {{Unconstraining evaluative conditioning research by using the reverse correlation task}},
  url          = {{http://doi.org/10.1177/19485506231217526}},
  volume       = {{16}},
  year         = {{2025}},
}
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