@inproceedings{01HD3JC1FM30SN8J3W86EMM89J,
  abstract     = {{Plant-based food alternatives (PBFAs) have increased in popularity in recent years, particularly plant-based meat alternatives (PBM), while plant-based cheese alternatives (PBC) are still considered a niche. However, acceptance of PBFAs remain low in Europe. Food choice motives (FCM) and trust towards alternative proteins may contribute to purchasing PBFAs, while other FCM and perceived barriers can hinder this. The aim of this study was to investigate if FCM focused on “environment & ethics” and “product quality” are associated with purchase intention of PBM and PBC in Europe and the mediating role of perceived barriers to plant-based food consumption and trust towards plant-based alternative proteins. A web-based survey was conducted in 10 European countries (AT, DE, DK, ES, FR, IT, NL, PL, RO and UK) with quotas on age and gender. Data was collected through a market research agency, and 7588 respondents completed the survey. Structural equation modelling (SEM) was used to determine significant factors associated with intention to purchase PBM and PBC (Figure 1). The basic and mediation model showed satisfactory fit indices. “Environmental & ethical” motives were positively associated with intentions to purchase PBM and PBC (p<0.001). “Product quality” motives, such as importance of “taste”, were negatively associated with intentions to purchase PBM and PBC (p<0.001). Perceived barriers to plant-based food consumption and trust towards PBFAs play a significant mediating role. The findings indicate that motivations for food choice are significant determinants of intentions to purchase PBM and PBC that is mediated by perceived barriers and trust. The implications are that environmental and ethical motivations could contribute to purchasing PBFA, while higher sensory quality for PBM and PBC are needed to build trust, and thus lower major barriers for consumption.}},
  articleno    = {{O13.2}},
  author       = {{Faber, Ilona and Rini, Listia and Schouteten, Joachim and De Steur, Hans and Frøst, Michael B. and Perez-Cueto, Federico J.A.}},
  booktitle    = {{15th Pangborn Sensory Science Symposium (Pangborn 2023), Book of Abstracts}},
  language     = {{eng}},
  location     = {{Nantes, France}},
  pages        = {{O13.2:94--O13.2:94}},
  title        = {{Behavioural intentions towards plant-based meat and cheese alternatives in Europe : the mediating role of barriers and trust}},
  year         = {{2023}},
}