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Shaping Consumers for a Better Future; The Importance of Shared Vision in Socialization

Bo Dhondt (UGent) , Dieneke Van de Sompel (UGent) and Liselot Hudders (UGent)
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Abstract
Research on consumer socialization primarily centers on two aspects: (1) primary consumer socialization, which refers to how adolescents acquire consumer competences mainly from their parents, and (2) reversed consumer socialization, which involves adolescents influencing their parents' purchasing decisions. However, there is a lack of research on how parents may acquire consumer skills from their adolescents and how the learning processes of both the parent and their adolescent relate to one another. John (1999) outlines five consumption competences that adolescents develop, which are mainly acquired through interactions with their parents. However, to the best of our knowledge, there has been no study conducted on how parents acquire these consumption competences from their adolescents through the process of reversed socialization. A diary study among 20 families with at least one adolescent aged between 11 and 16 years old will be conducted, followed by a group interview with the entire family.

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MLA
Dhondt, Bo, et al. “Shaping Consumers for a Better Future; The Importance of Shared Vision in Socialization.” ICORIA 2023 : 21st International Conference on Research in Advertising, Proceedings, 2023.
APA
Dhondt, B., Van de Sompel, D., & Hudders, L. (2023). Shaping Consumers for a Better Future; The Importance of Shared Vision in Socialization. ICORIA 2023 : 21st International Conference on Research in Advertising, Proceedings. Presented at the ICORIA 2023 : 21th International Conference on Research in Advertising, Bordeaux, France.
Chicago author-date
Dhondt, Bo, Dieneke Van de Sompel, and Liselot Hudders. 2023. “Shaping Consumers for a Better Future; The Importance of Shared Vision in Socialization.” In ICORIA 2023 : 21st International Conference on Research in Advertising, Proceedings. Bordeaux.
Chicago author-date (all authors)
Dhondt, Bo, Dieneke Van de Sompel, and Liselot Hudders. 2023. “Shaping Consumers for a Better Future; The Importance of Shared Vision in Socialization.” In ICORIA 2023 : 21st International Conference on Research in Advertising, Proceedings. Bordeaux.
Vancouver
1.
Dhondt B, Van de Sompel D, Hudders L. Shaping Consumers for a Better Future; The Importance of Shared Vision in Socialization. In: ICORIA 2023 : 21st International Conference on Research in Advertising, Proceedings. Bordeaux; 2023.
IEEE
[1]
B. Dhondt, D. Van de Sompel, and L. Hudders, “Shaping Consumers for a Better Future; The Importance of Shared Vision in Socialization,” in ICORIA 2023 : 21st International Conference on Research in Advertising, Proceedings, Bordeaux, France, 2023.
@inproceedings{01HB8Q94T4Z54BXAT4B6SNB429,
  abstract     = {{Research on consumer socialization primarily centers on two aspects: (1) primary consumer socialization, which refers to how adolescents acquire consumer competences mainly from their parents, and (2) reversed consumer socialization, which involves adolescents influencing their parents' purchasing decisions. However, there is a lack of research on how parents may acquire consumer skills from their adolescents and how the learning processes of both the parent and their adolescent relate to one another. John (1999) outlines five consumption competences that adolescents develop, which are mainly acquired through interactions with their parents. However, to the best of our knowledge, there has been no study conducted on how parents acquire these consumption competences from their adolescents through the process of reversed socialization. A diary study among 20 families with at least one adolescent aged between 11 and 16 years old will be conducted, followed by a group interview with the entire family.}},
  author       = {{Dhondt, Bo and Van de Sompel, Dieneke and Hudders, Liselot}},
  booktitle    = {{ICORIA 2023 : 21st International Conference on Research in Advertising, Proceedings}},
  language     = {{eng}},
  location     = {{Bordeaux, France}},
  title        = {{Shaping Consumers for a Better Future; The Importance of Shared Vision in Socialization}},
  year         = {{2023}},
}