
The art of persuasion : three novel ways to utilize the power of persuasion in marketing communications
(2023)
- Author
- Laura De Kerpel (UGent)
- Promoter
- Anneleen Van Kerckhove (UGent) and Tina Tessitore (UGent)
- Organization
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-01H9SY388FWS8NCHCYFD0RR0X5
- MLA
- De Kerpel, Laura. The Art of Persuasion : Three Novel Ways to Utilize the Power of Persuasion in Marketing Communications. Ghent University. Faculty of Economics and Business Administration, 2023.
- APA
- De Kerpel, L. (2023). The art of persuasion : three novel ways to utilize the power of persuasion in marketing communications. Ghent University. Faculty of Economics and Business Administration, Ghent, Belgium.
- Chicago author-date
- De Kerpel, Laura. 2023. “The Art of Persuasion : Three Novel Ways to Utilize the Power of Persuasion in Marketing Communications.” Ghent, Belgium: Ghent University. Faculty of Economics and Business Administration.
- Chicago author-date (all authors)
- De Kerpel, Laura. 2023. “The Art of Persuasion : Three Novel Ways to Utilize the Power of Persuasion in Marketing Communications.” Ghent, Belgium: Ghent University. Faculty of Economics and Business Administration.
- Vancouver
- 1.De Kerpel L. The art of persuasion : three novel ways to utilize the power of persuasion in marketing communications. [Ghent, Belgium]: Ghent University. Faculty of Economics and Business Administration; 2023.
- IEEE
- [1]L. De Kerpel, “The art of persuasion : three novel ways to utilize the power of persuasion in marketing communications,” Ghent University. Faculty of Economics and Business Administration, Ghent, Belgium, 2023.
@phdthesis{01H9SY388FWS8NCHCYFD0RR0X5, author = {{De Kerpel, Laura}}, language = {{eng}}, pages = {{XV, 255}}, publisher = {{Ghent University. Faculty of Economics and Business Administration}}, school = {{Ghent University}}, title = {{The art of persuasion : three novel ways to utilize the power of persuasion in marketing communications}}, year = {{2023}}, }