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The art of persuasion : three novel ways to utilize the power of persuasion in marketing communications

Laura De Kerpel (UGent)
(2023)
Author
Promoter
(UGent) and (UGent)
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Citation

Please use this url to cite or link to this publication:

MLA
De Kerpel, Laura. The Art of Persuasion : Three Novel Ways to Utilize the Power of Persuasion in Marketing Communications. Ghent University. Faculty of Economics and Business Administration, 2023.
APA
De Kerpel, L. (2023). The art of persuasion : three novel ways to utilize the power of persuasion in marketing communications. Ghent University. Faculty of Economics and Business Administration, Ghent, Belgium.
Chicago author-date
De Kerpel, Laura. 2023. “The Art of Persuasion : Three Novel Ways to Utilize the Power of Persuasion in Marketing Communications.” Ghent, Belgium: Ghent University. Faculty of Economics and Business Administration.
Chicago author-date (all authors)
De Kerpel, Laura. 2023. “The Art of Persuasion : Three Novel Ways to Utilize the Power of Persuasion in Marketing Communications.” Ghent, Belgium: Ghent University. Faculty of Economics and Business Administration.
Vancouver
1.
De Kerpel L. The art of persuasion : three novel ways to utilize the power of persuasion in marketing communications. [Ghent, Belgium]: Ghent University. Faculty of Economics and Business Administration; 2023.
IEEE
[1]
L. De Kerpel, “The art of persuasion : three novel ways to utilize the power of persuasion in marketing communications,” Ghent University. Faculty of Economics and Business Administration, Ghent, Belgium, 2023.
@phdthesis{01H9SY388FWS8NCHCYFD0RR0X5,
  author       = {{De Kerpel, Laura}},
  language     = {{eng}},
  pages        = {{XV, 255}},
  publisher    = {{Ghent University. Faculty of Economics and Business Administration}},
  school       = {{Ghent University}},
  title        = {{The art of persuasion : three novel ways to utilize the power of persuasion in marketing communications}},
  year         = {{2023}},
}