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The long winding road : the politics and development of the world rally championship

Samuel Tickell (UGent) , Tom Evens (UGent) and Hans Erik Naess
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Abstract
This chapter concentrates on the journey of the World Rally Championship (WRC) from its amateur roots to a professional championship with its current ownership with the WRC Promoter formed by Red Bull Media House and KW25. With a focus on innovation the World Rally Championship has been able to achieve what many previously thought impossible through live coverage and online streaming, with a direct connection between the sport and its fans. First the chapter will focus on the path from loosely structured events to a cohesive, professional world championship. The roots of the sport go back to the early 1900s before the Championship was formalised in 1973 and, in 1996, the commercial rights to the WRC were bought by International Sportsworld Communicators (ISC), owned by then F1 supremo Bernie Ecclestone. The sport experienced political ramifications after influence from the European Union, ownership from ISC, and later, North One, the sport came to the brink of collapse before resurrection as a contemporary sport under the WRC Promoter ownership. This chapter will examine the current ownership and how decisions influencing media, the cars and the ruleset are intertwined. Finally, the chapter will focus on the future of the sport as they develop their product and the relationship with the fans and juggle tradition with modern sporting and commercial pressures.

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MLA
Tickell, Samuel, et al. “The Long Winding Road : The Politics and Development of the World Rally Championship.” The History and Politics of Motor Racing : Lives in the Fast Lane, edited by Damion Sturm et al., Springer, 2023, pp. 45–71, doi:10.1007/978-3-031-22825-4_3.
APA
Tickell, S., Evens, T., & Naess, H. E. (2023). The long winding road : the politics and development of the world rally championship. In D. Sturm, S. Wagg, & D. L. Andrews (Eds.), The history and politics of motor racing : lives in the fast lane (pp. 45–71). https://doi.org/10.1007/978-3-031-22825-4_3
Chicago author-date
Tickell, Samuel, Tom Evens, and Hans Erik Naess. 2023. “The Long Winding Road : The Politics and Development of the World Rally Championship.” In The History and Politics of Motor Racing : Lives in the Fast Lane, edited by Damion Sturm, Stephen Wagg, and David L. Andrews, 45–71. Cham: Springer. https://doi.org/10.1007/978-3-031-22825-4_3.
Chicago author-date (all authors)
Tickell, Samuel, Tom Evens, and Hans Erik Naess. 2023. “The Long Winding Road : The Politics and Development of the World Rally Championship.” In The History and Politics of Motor Racing : Lives in the Fast Lane, ed by. Damion Sturm, Stephen Wagg, and David L. Andrews, 45–71. Cham: Springer. doi:10.1007/978-3-031-22825-4_3.
Vancouver
1.
Tickell S, Evens T, Naess HE. The long winding road : the politics and development of the world rally championship. In: Sturm D, Wagg S, Andrews DL, editors. The history and politics of motor racing : lives in the fast lane. Cham: Springer; 2023. p. 45–71.
IEEE
[1]
S. Tickell, T. Evens, and H. E. Naess, “The long winding road : the politics and development of the world rally championship,” in The history and politics of motor racing : lives in the fast lane, D. Sturm, S. Wagg, and D. L. Andrews, Eds. Cham: Springer, 2023, pp. 45–71.
@incollection{01H3KQP8MT7E1ENDXZW83CR6WE,
  abstract     = {{This chapter concentrates on the journey of the World Rally Championship (WRC) from its amateur roots to a professional championship with its current ownership with the WRC Promoter formed by Red Bull Media House and KW25. With a focus on innovation the World Rally Championship has been able to achieve what many previously thought impossible through live coverage and online streaming, with a direct connection between the sport and its fans.

First the chapter will focus on the path from loosely structured events to a cohesive, professional world championship. The roots of the sport go back to the early 1900s before the Championship was formalised in 1973 and, in 1996, the commercial rights to the WRC were bought by International Sportsworld Communicators (ISC), owned by then F1 supremo Bernie Ecclestone. The sport experienced political ramifications after influence from the European Union, ownership from ISC, and later, North One, the sport came to the brink of collapse before resurrection as a contemporary sport under the WRC Promoter ownership. This chapter will examine the current ownership and how decisions influencing media, the cars and the ruleset are intertwined. Finally, the chapter will focus on the future of the sport as they develop their product and the relationship with the fans and juggle tradition with modern sporting and commercial pressures.}},
  author       = {{Tickell, Samuel and Evens, Tom and Naess, Hans Erik}},
  booktitle    = {{The history and politics of motor racing : lives in the fast lane}},
  editor       = {{Sturm, Damion and Wagg, Stephen and Andrews, David L.}},
  isbn         = {{9783031228278}},
  issn         = {{2662-3404}},
  language     = {{eng}},
  pages        = {{45--71}},
  publisher    = {{Springer}},
  series       = {{Global culture and sport series}},
  title        = {{The long winding road : the politics and development of the world rally championship}},
  url          = {{http://doi.org/10.1007/978-3-031-22825-4_3}},
  year         = {{2023}},
}

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