Advanced search
1 file | 71.21 KB Add to list

Bridging the material, social, and psychological world along the smart wearable journey in high-touch services

Bieke Henkens (UGent) , Katrien Verleye (UGent) , Bart Larivière (UGent) and Martin Mende
Author
Organization
Abstract
Service organizations increasingly embrace smart products – i.e. physical products enhanced by digital components – in high-touch services because of their potential to improve service delivery processes in which human actors are involved (e.g. Mele et al., 2022; Sharp et al., 2021). Recent research highlights the rise of smart wearables (e.g. smart trackers and smart glasses in healthcare) as specific type of smart products that users wear. Despite smart products’ ability to connect different actors in service systems (Henkens et al., 2021), smart wearables may also distract human actors and hence hinder social interactions that are key in high-touch services (e.g. Schein & Rauschnabel, 2021; Wünderlich et al., 2013). As such, smart wearables may alter routine patterns of interaction between human actors through which they connect, which are referred to as social practices. The notion that human actors’ social practices (in the social world) are influenced by smart wearables (in the material world) points to the need for a socio-material perspective that emphasize the inseparability of the material and the social (Orlikowski & Scott, 2008). Nevertheless, research remains silent on the dynamic interplay between socio-material practices to smart wearables (material world), to human actors (social world), and engagement with the smart wearable (psychological world) in high-touch services. Therefore, this research aims to investigate the interplay between the material, social, and psychological world and its evolution over time. This aim is addressed by engaging in a longitudinal ethnographic study regarding the implementation of smart glasses in a home care context. Plotting employees’ engagement over time – in line with process theory approach (Langley et al., 1999) – revealed a smart wearable engagement journey with different phases. Over time, human actors’ engagement with the smart wearable is shaped by and shapes human actors’ perceived fit with socio-material practices to the smart wearable as well as to human actors. Notably, the perceived socio-material fit is not only experienced with regard to the self but also to others like the organization, other employees and patients (e.g. perceived fit with organizational practice, professional practices of other employees, and interactional practices of patients). These insights contribute to a better understanding of smart products as boundary objects in healthcare service systems over time (e.g. Sharp et al., 2021; Mele et al., 2022). By integrating a socio-material and engagement perspective, the insights not only address recent calls for research on the implications of technology-based services, like AI-based smart products, on human’s social world related to connecting or alienating (Ostrom et al., 2021; Puntoni et al., 2021) but also advances social practice theory in a socio-material context (Novak & Hoffman, 2019; McColl-Kennedy et al., 2012). Moreover, this study contributes to human enhancement technology literature (e.g. Grewal et al., 2020), which has focused on customer perceptions of ‘cyborgs’ (i.e. human service providers using wearables) but remained silent on their socio-material practices and engagement. Finally, the insights aid providers of high-touch services and smart wearable developers to implement smart wearables for optimal fit with human actors’ socio-material practices and hence favorable engagement along the journey.
Keywords
Smart Wearables, Smart Products, Smart Wearable Engagement Journey, High-Touch Services, Actor Engagement, Socio-Material Practices, Social Practices, Ethnographic Study

Downloads

  • CHIMSPAS-2022 Bieke Henkens.pdf
    • full text (Accepted manuscript)
    • |
    • open access
    • |
    • PDF
    • |
    • 71.21 KB

Citation

Please use this url to cite or link to this publication:

MLA
Henkens, Bieke, et al. “Bridging the Material, Social, and Psychological World  along the Smart Wearable Journey in High-Touch Services.” International Conference on Challenges in Managing Smart Products and Services (CHIMSPAS), Abstract, 2022.
APA
Henkens, B., Verleye, K., Larivière, B., & Mende, M. (2022). Bridging the material, social, and psychological world  along the smart wearable journey in high-touch services. International Conference on Challenges in Managing Smart Products and Services (CHIMSPAS), Abstract. Presented at the International Conference on Challenges in Managing Smart Products and Services (CHIMSPAS), Bielefeld, Germany.
Chicago author-date
Henkens, Bieke, Katrien Verleye, Bart Larivière, and Martin Mende. 2022. “Bridging the Material, Social, and Psychological World  along the Smart Wearable Journey in High-Touch Services.” In International Conference on Challenges in Managing Smart Products and Services (CHIMSPAS), Abstract.
Chicago author-date (all authors)
Henkens, Bieke, Katrien Verleye, Bart Larivière, and Martin Mende. 2022. “Bridging the Material, Social, and Psychological World  along the Smart Wearable Journey in High-Touch Services.” In International Conference on Challenges in Managing Smart Products and Services (CHIMSPAS), Abstract.
Vancouver
1.
Henkens B, Verleye K, Larivière B, Mende M. Bridging the material, social, and psychological world  along the smart wearable journey in high-touch services. In: International Conference on Challenges in Managing Smart Products and Services (CHIMSPAS), Abstract. 2022.
IEEE
[1]
B. Henkens, K. Verleye, B. Larivière, and M. Mende, “Bridging the material, social, and psychological world  along the smart wearable journey in high-touch services,” in International Conference on Challenges in Managing Smart Products and Services (CHIMSPAS), Abstract, Bielefeld, Germany, 2022.
@inproceedings{01H3F31NGHD8ZDW9CAF5ZZ0QA8,
  abstract     = {{Service organizations increasingly embrace smart products – i.e. physical products enhanced by digital components – in high-touch services because of their potential to improve service delivery processes in which human actors are involved (e.g. Mele et al., 2022; Sharp et al., 2021). Recent research highlights the rise of smart wearables (e.g. smart trackers and smart glasses in healthcare) as specific type of smart products that users wear. Despite smart products’ ability to connect different actors in service systems (Henkens et al., 2021), smart wearables may also distract human actors and hence hinder social interactions that are key in high-touch services (e.g. Schein & Rauschnabel, 2021; Wünderlich et al., 2013). As such, smart wearables may alter routine patterns of interaction between human actors through which they connect, which are referred to as social practices. The notion that human actors’ social practices (in the social world) are influenced by smart wearables (in the material world) points to the need for a socio-material perspective that emphasize the inseparability of the material and the social (Orlikowski & Scott, 2008). Nevertheless, research remains silent on the dynamic interplay between socio-material practices to smart wearables (material world), to human actors (social world), and engagement with the smart wearable (psychological world) in high-touch services. Therefore, this research aims to investigate the interplay between the material, social, and psychological world and its evolution over time.

This aim is addressed by engaging in a longitudinal ethnographic study regarding the implementation of smart glasses in a home care context. Plotting employees’ engagement over time – in line with process theory approach (Langley et al., 1999) – revealed a smart wearable engagement journey with different phases. Over time, human actors’ engagement with the smart wearable is shaped by and shapes human actors’ perceived fit with socio-material practices to the smart wearable as well as to human actors. Notably, the perceived socio-material fit is not only experienced with regard to the self but also to others like the organization, other employees and patients (e.g. perceived fit with organizational practice, professional practices of other employees, and interactional practices of patients).

These insights contribute to a better understanding of smart products as boundary objects in healthcare service systems over time (e.g. Sharp et al., 2021; Mele et al., 2022). By integrating a socio-material and engagement perspective, the insights not only address recent calls for research on the implications of technology-based services, like AI-based smart products, on human’s social world related to connecting or alienating (Ostrom et al., 2021; Puntoni et al., 2021) but also advances social practice theory in a socio-material context (Novak & Hoffman, 2019; McColl-Kennedy et al., 2012). Moreover, this study contributes to human enhancement technology literature (e.g. Grewal et al., 2020), which has focused on customer perceptions of ‘cyborgs’ (i.e. human service providers using wearables) but remained silent on their socio-material practices and engagement. Finally, the insights aid providers of high-touch services and smart wearable developers to implement smart wearables for optimal fit with human actors’ socio-material practices and hence favorable engagement along the journey.}},
  author       = {{Henkens, Bieke and Verleye, Katrien and Larivière, Bart and Mende, Martin}},
  booktitle    = {{International Conference on Challenges in Managing Smart Products and Services (CHIMSPAS), Abstract}},
  keywords     = {{Smart Wearables,Smart Products,Smart Wearable Engagement Journey,High-Touch Services,Actor Engagement,Socio-Material Practices,Social Practices,Ethnographic Study}},
  language     = {{eng}},
  location     = {{Bielefeld, Germany}},
  pages        = {{1}},
  title        = {{Bridging the material, social, and psychological world  along the smart wearable journey in high-touch services}},
  year         = {{2022}},
}