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From out-group to in-group? A comparative analysis of gender differences in political attitudes towards social media adoption and activity

Elise Storme (UGent)
Author
Organization
Abstract
Within the literature, it has been debated how social media shape power dynamics among political candidates. Two concepts have been at the core of the theoretical discussion – equalization and normalization. Even though in the last decade, more attention has been paid to politicians’ use of social media, few of these studies have started to address the gender factor. In addition, the scarce empirical studies that do explicitly focus on the gendered dynamics of social media among political candidates are mainly focused on Anglo-American two-party contexts or election periods. Moreover, there exists a notable lack of comparative research. In this article, we address the question as to whether social media can function as an equalizer between male and female politicians in multi-party non-election contexts or rather contributes to the reproduction of unequal power structures. To test our hypotheses in the current landscape, we opt for a comparative design to study the adoption (1) and activity degree (2) of female and male MPs on Twitter through a quantitative analysis for the year 2022 in two countries with varying political power scores (as a proxy for female politicians belonging to the marginalized group): Belgium (80.9) and Ireland (48.8). The logistic regression and negative binomial regression models show, contrary to our expectations that there are no statistically significant differences in both adoption and activity levels between male and female politicians. Nor can we detect any differences between countries based on the level of political power for women.

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Please use this url to cite or link to this publication:

MLA
Storme, Elise. “From Out-Group to in-Group? A Comparative Analysis of Gender Differences in Political Attitudes towards Social Media Adoption and Activity.” Politicologenetmaal 2023, Proceedings, 2023.
APA
Storme, E. (2023). From out-group to in-group? A comparative analysis of gender differences in political attitudes towards social media adoption and activity. Politicologenetmaal 2023, Proceedings. Presented at the Politicologenetmaal 2023, Leuven, Belgium.
Chicago author-date
Storme, Elise. 2023. “From Out-Group to in-Group? A Comparative Analysis of Gender Differences in Political Attitudes towards Social Media Adoption and Activity.” In Politicologenetmaal 2023, Proceedings.
Chicago author-date (all authors)
Storme, Elise. 2023. “From Out-Group to in-Group? A Comparative Analysis of Gender Differences in Political Attitudes towards Social Media Adoption and Activity.” In Politicologenetmaal 2023, Proceedings.
Vancouver
1.
Storme E. From out-group to in-group? A comparative analysis of gender differences in political attitudes towards social media adoption and activity. In: Politicologenetmaal 2023, Proceedings. 2023.
IEEE
[1]
E. Storme, “From out-group to in-group? A comparative analysis of gender differences in political attitudes towards social media adoption and activity,” in Politicologenetmaal 2023, Proceedings, Leuven, Belgium, 2023.
@inproceedings{01H1Y2H9PBT1WXBAWQ6H3ZH1T5,
  abstract     = {{Within the literature, it has been debated how social media shape power dynamics among political candidates. Two concepts have been at the core of the theoretical discussion – equalization and normalization. Even though in the last decade, more attention has been paid to politicians’ use of social media, few of these studies have started to address the gender factor. In addition, the scarce empirical studies that do explicitly focus on the gendered dynamics of social media among political candidates are mainly focused on Anglo-American two-party contexts or election periods. Moreover, there exists a notable lack of comparative research. In this article, we address the question as to whether social media can function as an equalizer between male and female politicians in multi-party non-election contexts or rather contributes to the reproduction of unequal power structures. To test our hypotheses in the current landscape, we opt for a comparative design to study the adoption (1) and activity degree (2) of female and male MPs on Twitter through a quantitative analysis for the year 2022 in two countries with varying political power scores (as a proxy for female politicians belonging to the marginalized group): Belgium (80.9) and Ireland (48.8). The logistic regression and negative binomial regression models show, contrary to our expectations that there are no statistically significant differences in both adoption and activity levels between male and female politicians. Nor can we detect any differences between countries based on the level of political power for women.}},
  author       = {{Storme, Elise}},
  booktitle    = {{Politicologenetmaal 2023, Proceedings}},
  language     = {{eng}},
  location     = {{Leuven, Belgium}},
  pages        = {{19}},
  title        = {{From out-group to in-group? A comparative analysis of gender differences in political attitudes towards social media adoption and activity}},
  year         = {{2023}},
}