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Norine Couture, Brussels : a showcase for artists during the Interwar period

Nele Bernheim (UGent)
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Abstract
The Brussels couture house Norine was from 1916 to 1952 run by key figures of the Belgian avant-garde: Paul-Gustave van Hecke and Honorine Deschryver. Norine was the first and for a long time only Belgian house offering original creations instead of copying Paris. Its avant-garde designs boldly transcended the Belgian conventionality. Although Norine, has been all but forgotten, its legacy is of great importance and not only for fashion. From its inception, Norine pre-empted art into fashion. In Belgium, it was the only house to be working at this level. It exhibited top Expressionists and Surrealists, commissioning some of these artists—René Magritte in particular—for its graphics. Avant-garde at heart, Norine often played with the latest aesthetics surfacing in the world of art and incorporated its imagery into its designs. In photographs, we see embroideries based on works by Raoul Dufy, Max Ernst and Man Ray, and we can infer that Magritte hand-painted the Cubist motifs of Norine’s signature creation of the mid twenties, the “robe peinte.” Focusing on Norine’s key contributions at the intersection of art and fashion, this paper assesses the significant, yet all but forgotten legacy of this avant-garde couture house.
Keywords
Fashion, Fashion history, Norine, Norine Couture, Magritte, Paul-Gustave Van Hecke

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MLA
Bernheim, Nele. “Norine Couture, Brussels : A Showcase for Artists during the Interwar Period.” TEORIÂ MODY = FASHION THEORY, vol. 18, 2010, pp. 43–69.
APA
Bernheim, N. (2010). Norine Couture, Brussels : a showcase for artists during the Interwar period. TEORIÂ MODY = FASHION THEORY, 18, 43–69.
Chicago author-date
Bernheim, Nele. 2010. “Norine Couture, Brussels : A Showcase for Artists during the Interwar Period.” TEORIÂ MODY = FASHION THEORY 18: 43–69.
Chicago author-date (all authors)
Bernheim, Nele. 2010. “Norine Couture, Brussels : A Showcase for Artists during the Interwar Period.” TEORIÂ MODY = FASHION THEORY 18: 43–69.
Vancouver
1.
Bernheim N. Norine Couture, Brussels : a showcase for artists during the Interwar period. TEORIÂ MODY = FASHION THEORY. 2010;18:43–69.
IEEE
[1]
N. Bernheim, “Norine Couture, Brussels : a showcase for artists during the Interwar period,” TEORIÂ MODY = FASHION THEORY, vol. 18, pp. 43–69, 2010.
@article{01H16XQ5GJ5CMPA5VQA6TGSBE2,
  abstract     = {{The Brussels couture house Norine was from 1916 to 1952 run by key figures of the Belgian avant-garde: Paul-Gustave van Hecke and Honorine Deschryver. Norine was the first and for a long time only Belgian house offering original creations instead of copying Paris. Its avant-garde designs boldly transcended the Belgian conventionality. Although Norine, has been all but forgotten, its legacy is of great importance and not only for fashion.
From its inception, Norine pre-empted art into fashion. In Belgium, it was the only house to be working at this level. It exhibited top Expressionists and Surrealists, commissioning some of these artists—René Magritte in particular—for its graphics.
Avant-garde at heart, Norine often played with the latest aesthetics surfacing in the world of art and incorporated its imagery into its designs. In photographs, we see embroideries based on works by Raoul Dufy, Max Ernst and Man Ray, and we can infer that Magritte hand-painted the Cubist motifs of Norine’s signature creation of the mid twenties, the “robe peinte.”  
Focusing on Norine’s key contributions at the intersection of art and fashion, this paper assesses the significant, yet all but forgotten legacy of this avant-garde couture house.}},
  author       = {{Bernheim, Nele}},
  issn         = {{1992-5646}},
  journal      = {{TEORIÂ MODY = FASHION THEORY}},
  keywords     = {{Fashion,Fashion history,Norine,Norine Couture,Magritte,Paul-Gustave Van Hecke}},
  language     = {{rus}},
  pages        = {{43--69}},
  title        = {{Norine Couture, Brussels : a showcase for artists during the Interwar period}},
  volume       = {{18}},
  year         = {{2010}},
}