Ben jij al miljonair? Effecten van finfluencer videos op financieel risico gedrag, financieel welzijn, financiële attitudes en intenties onder jongvolwassenen
- Author
- Liselot Hudders (UGent) and Eva Van Reijmersdal
- Organization
- Abstract
- Financial influencers, or finfluencers are giving online financial advice to their followers. Although concerns about the impact of this advice on young adults are rising, scientific research is scarce. This experiment (N = 162) examines how investment advice impacts upon Dutch young adults’ perceived financial self-efficacy and financial well-being and how this advice can affect financial risk taking and willingness to invest. The results show a direct negative impact of a video that warns about the risks of investing in shares on perceived future financial security and willingness to invest (compared to a control video). However, at the same time, this video had a positive indirect impact on financial decision-making (i.e., higher perceived financial self-efficacy, higher intent to invest and more willing to take risks), but negative effects on financial well-being (I.e., increased financial stress), through a more positive attitude towards the finfluencer.
- Keywords
- influencers, finfluencers, influencer marketing, Instagram
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-01GTGRBNYEQ0F12Q8PYE5KXRT9
- MLA
- Hudders, Liselot, and Eva Van Reijmersdal. “Ben Jij al Miljonair? Effecten van Finfluencer Videos Op Financieel Risico Gedrag, Financieel Welzijn, Financiële Attitudes En Intenties Onder Jongvolwassenen.” Etmaal van de Communicatiewetenschap 2023, Abstracts, 2023, pp. 451–53.
- APA
- Hudders, L., & Van Reijmersdal, E. (2023). Ben jij al miljonair? Effecten van finfluencer videos op financieel risico gedrag, financieel welzijn, financiële attitudes en intenties onder jongvolwassenen. Etmaal van de Communicatiewetenschap 2023, Abstracts, 451–453.
- Chicago author-date
- Hudders, Liselot, and Eva Van Reijmersdal. 2023. “Ben Jij al Miljonair? Effecten van Finfluencer Videos Op Financieel Risico Gedrag, Financieel Welzijn, Financiële Attitudes En Intenties Onder Jongvolwassenen.” In Etmaal van de Communicatiewetenschap 2023, Abstracts, 451–53.
- Chicago author-date (all authors)
- Hudders, Liselot, and Eva Van Reijmersdal. 2023. “Ben Jij al Miljonair? Effecten van Finfluencer Videos Op Financieel Risico Gedrag, Financieel Welzijn, Financiële Attitudes En Intenties Onder Jongvolwassenen.” In Etmaal van de Communicatiewetenschap 2023, Abstracts, 451–453.
- Vancouver
- 1.Hudders L, Van Reijmersdal E. Ben jij al miljonair? Effecten van finfluencer videos op financieel risico gedrag, financieel welzijn, financiële attitudes en intenties onder jongvolwassenen. In: Etmaal van de Communicatiewetenschap 2023, Abstracts. 2023. p. 451–3.
- IEEE
- [1]L. Hudders and E. Van Reijmersdal, “Ben jij al miljonair? Effecten van finfluencer videos op financieel risico gedrag, financieel welzijn, financiële attitudes en intenties onder jongvolwassenen,” in Etmaal van de Communicatiewetenschap 2023, Abstracts, Enschede, the Netherlands, 2023, pp. 451–453.
@inproceedings{01GTGRBNYEQ0F12Q8PYE5KXRT9,
abstract = {{Financial influencers, or finfluencers are giving online financial advice to their followers. Although concerns about the impact of this advice on young adults are rising, scientific research is scarce. This experiment (N = 162) examines how investment advice impacts upon Dutch young adults’ perceived financial self-efficacy and financial well-being and how this advice can affect financial risk taking and willingness to invest. The results show a direct negative impact of a video that warns about the risks of investing in shares on perceived future financial security and willingness to invest (compared to a control video). However, at the same time, this video had a positive indirect impact on financial decision-making (i.e., higher perceived financial self-efficacy, higher intent to invest and more willing to take risks), but negative effects on financial well-being (I.e., increased financial stress), through a more positive attitude towards the finfluencer.}},
author = {{Hudders, Liselot and Van Reijmersdal, Eva}},
booktitle = {{Etmaal van de Communicatiewetenschap 2023, Abstracts}},
keywords = {{influencers,finfluencers,influencer marketing,Instagram}},
language = {{dut}},
location = {{Enschede, the Netherlands}},
pages = {{451--453}},
title = {{Ben jij al miljonair? Effecten van finfluencer videos op financieel risico gedrag, financieel welzijn, financiële attitudes en intenties onder jongvolwassenen}},
url = {{https://nefca.eu/etmaal-2023/}},
year = {{2023}},
}