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Responding to compliments online : the case of Airbnb online Experiences

Irene Cenni (UGent)
(2023) SINTAGMA. 35. p.119-135
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Abstract
Responding to compliments online: the case of Airbnb Online Experiences. The present article investigates responses to compliments posted on Airbnb Online Experiences, a recently launched platform. The study contributes to and expands the current body of research on compliment practices online. While previous research predominantly focused on responses to compliments on social-oriented platforms (such as Facebook or Instagram), in this contribution the focus is on a business-driven environment (Airbnb). Departing from the framework elaborated by Maiz-Arevalo (2013) on Facebook data, I examine the distribution of different compliment response strategies in an Airbnb corpus. Further, a qualitative discussion of the results will be provided, elaborating on some actual examples extracted from the corpus. The findings highlight some specific trends in the compliment response strategies adopted by Airbnb hosts. Hosts overwhelmingly opted for accepting strategies, while evading or rejecting strategies were avoided. Moreover, a recurrent use of appreciation and returning compliments strategies was observed. Remarkably, agreeing and self-enhancement strategies (self-promotion) were also attested in the dataset, which are usually absent on other platforms (such as Facebook). Finally, in their responses, hosts also included emoticons, encouraging utterances and personalized invitation to future contact, promoting closeness and a certain degree of informality with their interlocutors.
Keywords
responses' to compliments, online complimenting practices, digital discourse, responses to online reviews, Airbnb Online Experiences, RESPONSES, FACEBOOK, BEHAVIOR

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MLA
Cenni, Irene. “Responding to Compliments Online : The Case of Airbnb Online Experiences.” SINTAGMA, vol. 35, 2023, pp. 119–35, doi:10.21001/sintagma.2023.35.08.
APA
Cenni, I. (2023). Responding to compliments online : the case of Airbnb online Experiences. SINTAGMA, 35, 119–135. https://doi.org/10.21001/sintagma.2023.35.08
Chicago author-date
Cenni, Irene. 2023. “Responding to Compliments Online : The Case of Airbnb Online Experiences.” SINTAGMA 35: 119–35. https://doi.org/10.21001/sintagma.2023.35.08.
Chicago author-date (all authors)
Cenni, Irene. 2023. “Responding to Compliments Online : The Case of Airbnb Online Experiences.” SINTAGMA 35: 119–135. doi:10.21001/sintagma.2023.35.08.
Vancouver
1.
Cenni I. Responding to compliments online : the case of Airbnb online Experiences. SINTAGMA. 2023;35:119–35.
IEEE
[1]
I. Cenni, “Responding to compliments online : the case of Airbnb online Experiences,” SINTAGMA, vol. 35, pp. 119–135, 2023.
@article{01GQ2587HZZRXPPCK0T6RPXF4Q,
  abstract     = {{Responding to compliments online: the case of Airbnb Online Experiences. The present article investigates responses to compliments posted on Airbnb Online Experiences, a recently launched platform. The study contributes to and expands the current body of research on compliment practices online. While previous research predominantly focused on responses to compliments on social-oriented platforms (such as Facebook or Instagram), in this contribution the focus is on a business-driven environment (Airbnb). Departing from the framework elaborated by Maiz-Arevalo (2013) on Facebook data, I examine the distribution of different compliment response strategies in an Airbnb corpus. Further, a qualitative discussion of the results will be provided, elaborating on some actual examples extracted from the corpus. The findings highlight some specific trends in the compliment response strategies adopted by Airbnb hosts. Hosts overwhelmingly opted for accepting strategies, while evading or rejecting strategies were avoided. Moreover, a recurrent use of appreciation and returning compliments strategies was observed. Remarkably, agreeing and self-enhancement strategies (self-promotion) were also attested in the dataset, which are usually absent on other platforms (such as Facebook). Finally, in their responses, hosts also included emoticons, encouraging utterances and personalized invitation to future contact, promoting closeness and a certain degree of informality with their interlocutors.}},
  author       = {{Cenni, Irene}},
  issn         = {{0214-9141}},
  journal      = {{SINTAGMA}},
  keywords     = {{responses' to compliments,online complimenting practices,digital discourse,responses to online reviews,Airbnb Online Experiences,RESPONSES,FACEBOOK,BEHAVIOR}},
  language     = {{eng}},
  pages        = {{119--135}},
  title        = {{Responding to compliments online : the case of Airbnb online Experiences}},
  url          = {{http://doi.org/10.21001/sintagma.2023.35.08}},
  volume       = {{35}},
  year         = {{2023}},
}

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