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A new era of influencer marketing : lessons from recent inquires and thoughts on future directions

Liselot Hudders (UGent) and Chen Lou
(2022) INTERNATIONAL JOURNAL OF ADVERTISING. 41(1). p.1-5
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Keywords
Marketing, Communication

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Citation

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MLA
Hudders, Liselot, and Chen Lou. “A New Era of Influencer Marketing : Lessons from Recent Inquires and Thoughts on Future Directions.” INTERNATIONAL JOURNAL OF ADVERTISING, vol. 41, no. 1, 2022, pp. 1–5, doi:10.1080/02650487.2022.2031729.
APA
Hudders, L., & Lou, C. (2022). A new era of influencer marketing : lessons from recent inquires and thoughts on future directions. https://doi.org/10.1080/02650487.2022.2031729
Chicago author-date
Hudders, Liselot, and Chen Lou. 2022. “A New Era of Influencer Marketing : Lessons from Recent Inquires and Thoughts on Future Directions.” INTERNATIONAL JOURNAL OF ADVERTISING. https://doi.org/10.1080/02650487.2022.2031729.
Chicago author-date (all authors)
Hudders, Liselot, and Chen Lou. 2022. “A New Era of Influencer Marketing : Lessons from Recent Inquires and Thoughts on Future Directions.” INTERNATIONAL JOURNAL OF ADVERTISING. doi:10.1080/02650487.2022.2031729.
Vancouver
1.
Hudders L, Lou C. A new era of influencer marketing : lessons from recent inquires and thoughts on future directions. Vol. 41, INTERNATIONAL JOURNAL OF ADVERTISING. 2022. p. 1–5.
IEEE
[1]
L. Hudders and C. Lou, “A new era of influencer marketing : lessons from recent inquires and thoughts on future directions,” INTERNATIONAL JOURNAL OF ADVERTISING, vol. 41, no. 1. pp. 1–5, 2022.
@misc{01GKV530Y73BRXYCBFJ9GMQBFR,
  author       = {{Hudders, Liselot and Lou, Chen}},
  issn         = {{0265-0487}},
  keywords     = {{Marketing,Communication}},
  language     = {{eng}},
  number       = {{1}},
  pages        = {{1--5}},
  series       = {{INTERNATIONAL JOURNAL OF ADVERTISING}},
  title        = {{A new era of influencer marketing : lessons from recent inquires and thoughts on future directions}},
  url          = {{http://doi.org/10.1080/02650487.2022.2031729}},
  volume       = {{41}},
  year         = {{2022}},
}
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