Ghent University Academic Bibliography


Project: Investigating the perception and image of Metro in Belgium

project duration
15-APR-06 – 30-JUN-06
The objective of the project is threefold. Firstly, the competitive position of Metro as compared to its direct and indirect competitors will be investigated from the perspective of its target group. Secondly, Metro's image will be compared with diverse brands from a variety of industries. Thirdly, the perception of Metrotime will be studied.