Ghent University Academic Bibliography


Project: Qualitative research about consumer behaviour toward Light Products.

project duration
31-DEC-99 – 31-DEC-99
After a questionnaire with respondents of the consumer panel of EAI (Economic Agricultural Institute), in a qualitative research the relevant causes are find out. In this way, with a number of respondents indepth interviews are set up in the Flemish part of the country, while research people of the University of Li├Ęge implement this in the Walloon part. It is evident that the same method, approach and analysis will be used, with the aim to obtain comparable results.