Project: Qualitative research about consumer behaviour toward Light Products.
- project duration
- 31-DEC-99 – 31-DEC-99
- After a questionnaire with respondents of the consumer panel of EAI (Economic Agricultural Institute), in a qualitative research the relevant causes are find out. In this way, with a number of respondents indepth interviews are set up in the Flemish part of the country, while research people of the University of Liège implement this in the Walloon part. It is evident that the same method, approach and analysis will be used, with the aim to obtain comparable results.