Project: IWT SBO 130008: AdLit: Advertising Literacy in a New Media Environment: Investigating Minor's Persuasion Knowledge in Relation to New Advertising Formats.
2014-09-01 – 2018-08-31
- Abstract
The main goal of the AdLit project is to investigate how we can empower children and youth to cope with advertising, so that they can grow up to be critical, informed consumers who make their own conscious choices in today’s new media environment.
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Adolescents’ advertising literacy and privacy protection strategies in the context of targeted advertising on social networking sites : implications for regulation
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Taking children's advertising literacy to a higher level : a multilevel analysis exploring the influence of parents, peers, and teachers
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- Journal Article
- A2
- open access
Considering children’s advertising literacy from a methodological point of view : past practices and future recommendations
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"Now you see me!" Enhancing advertising literacy in primary and secondary education
(2018) -
- PhD Thesis
- open access
Children's advertising literacy : empowering children to cope with advertising. A multiperspective inquiry into children's abilities to critically process contemporary advertising
(2018) -
From persuasive messages to tactics : exploring children’s knowledge and judgement of new advertising formats
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Pre-service teachers as designers? A case study in the context of advertising literacy education.
(2017) -
- Conference Paper
- C3
- open access
Targeting children with personalised advertising : how to reconcile the (best) interests of children & advertisers
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- Book Chapter
- open access
Targeting children with personalised advertising : how to reconcile the (best) interests of children and advertisers
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- Conference Paper
- C3
- open access
Children’s advertising literacy in the digital environment
(2017)