Ghent University Academic Bibliography


Project: Unintended effects of marketing trends on regulatory focus and associated consequences

project duration
01-OCT-08 – 31-JUL-13
In the current project, it will be investigated whether exposure to an abundant number of choices in a host of life areas and exposure to images of luxury lead to a promotion focus. In addition, various (potentially) harmful effects of an (induced) promotion focus for self and society will be investigated.