Ghent University Academic Bibliography


Project: Impact of flow in media and persuasive messages.

project duration
01-MAY-10 – 28-FEB-13
The current research proposal aims to investigate and develop the underlying assumptions in existing theoretical frameworks with regard the working of media and persuasive messages that evoke a feeling of flow. The technological possibilities have increased nowadays extending the possibilities to absorb individuals even more within the media content. This makes the research about the flow mechanism very relevant.