Ghent University Academic Bibliography

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Project: Positional concerns, conspicuous consumption and competition

project duration
01-MAY-10 – 28-FEB-13
abstract
Current project tests two potential consequences of a strong positional concern (concern about one’s status), namely 1) that it increases the interest in conspicuous consumption and 2) that it induces a competitive mindset that is characterized by a spontaneous evaluation of one’s own situation and comparison with that of others.