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Project: A semiotic analysis of the TV-language : case study, the processing of advertising communication.

project duration
31-DEC-99 – 31-DEC-99
abstract
This project tries to describe the structure and process of TV-language in its auditive and visual aspects. This is done from a semiotic point of view. The resulting theoretical model will then be applied to the field of advertising. From this effortshould result a semiotic model concerning the processing of advertising communication.