Project: The export of fantasy. A multimethodical research on the launch and reception of 'The Lord of the Rings II' as a case of contemporary theories on globalised media culture.
- project duration
- 01-JAN-04 – 31-OCT-06
- This project is the Belgian contribution to a major interantional research project 'Launch and reception of LOTR3, The role of Film Fanatasy' (University of Wales). In this research globalisation tendencies in European screen culture are studied trhough a marketing and audience study of the film 'Lord of the Rings III'. A contextual study is comined with a quantitative and qualitative audience study.