- ORCID iD
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0009-0006-9109-4373
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Influencing as a Profession: A Cross-Cultural Perspective on the Professionalization of Influencer Culture
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How audiences navigate the tension between influencer professionalization and authenticity: an exploration from the context of Multi-Channel Network disclosure
(2026) -
Refining the conceptualization of audience-perceived influencer authenticity based on the entity-referent correspondence framework
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When amateurs are professionalized : how social media users perceive the multi-channel network affiliation disclosure and its implications for influencer marketing
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Does usage scenario matter? Investigating user perceptions, attitude and support for policies towards ChatGPT
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Does displaying one's IP location influence users' privacy behavior on social media? Evidence from China's Weibo
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Analyzing the competitiveness and strategies of Chinese mobile network operators in the 5G era
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- Conference Paper
- C3
- open access
When the amateurs are getting professional : how social media users perceive MCN-affiliation disclosure and its influence on influencers and branded content evaluations