Noel Klein-Reesink Faculty of Political and Social Sciences > Department of Communication studies 1 – 1 of 1 publication Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Filter publications Download search results Subscribe to news feed Add to list Journal Article A2 open access Likability vs. controversy : investigating the effects of emotions on e-word of mouth (eWOM) reach for the Trump brand Noel Klein-Reesink (UGent) and Gino Verleye (UGent) (2025) JOURNAL OF MARKETING AND COMMUNICATION. 8(1). p.45-64
