Academic Bibliography

Search 200 years of publications by Ghent University researchers.

Neal Van Loock

No current affiliation with UGent

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- Book Chapter
The impact of brand name placement in song lyrics on brand attitudes: does the attitude toward the artist matter?

Yves Van Vaerenbergh (UGent) , Dieneke Van de Sompel (UGent) , Neal Van Loock (UGent) and Iris Vermeir (UGent)

(2011) Advances in advertising research : breaking new grounds in theory and practice. 2. p.21-33
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- Conference Paper
- C1
Did you hear it on the radio? : the effectiveness of brand name placement in song lyrics

Yves Van Vaerenbergh (UGent) , Dieneke Van de Sompel (UGent) , Neal Van Loock (UGent) and Iris Vermeir (UGent)

(2010) Research in Advertising, 9th International conference, Proceedings.
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- Conference Paper
- C3
Advertising repetition and complexity of digital signage advertisements: simplicity rules!

Neal Van Loock (UGent) , Iris Vermeir (UGent) and Maggie Geuens (UGent)

(2010) Proceedings of the 39th Annual Conference of the European Marketing Academy. p.73-73
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- Conference Paper
- C3
- open access
Older adults' use of new media

Iris Vermeir (UGent) and Neal Van Loock (UGent)

(2009) Advances in Consumer Research. 37.
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- Conference Paper
- C1
- open access
The effect of advertising complexity and repetition on attitude toward digital signage advertisements

Neal Van Loock (UGent) , Iris Vermeir (UGent) and Maggie Geuens (UGent)

(2009) Proceedings of the 8th International Conference on Research in Advertising.