prof. dr. Anneleen Van Kerckhove
- ORCID iD
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0000-0003-0140-2362
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- Journal Article
- A1
- open access
Supporting vulnerable families' meal practices : process evaluation of a nationwide intervention implemented by a retailer and social organizations
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Oops! Sorry, my bad : how apologizing for trivial mistakes in direct email campaigns leads to positive customer evaluations
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Beyond bundles : choosing product bundles increases shopping basket size
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How and when do virtual influencers positively affect consumer responses to endorsed brands?
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- Miscellaneous
- open access
Supporting vulnerable families' meal practices : process evaluation of a nationwide intervention implemented by a retailer and social organizations (vol 24, 3060, 2024)
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Household food waste determinants in developed and developing countries : a systematic literature review and research agenda
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The art of persuasion: three novel ways to utilize the power of persuasion in marketing communications
(2024) -
- Journal Article
- A1
- open access
Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intention
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- Journal Article
- A2
- open access
Advocating beyond call of duty : a review of employee advocacy and a call for research
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- Journal Article
- A1
- open access
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands