prof. Liselot Hudders
- Work address
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Korte Meer 7-9-11
9000 Gent - Liselot.Hudders@UGent.be
- ORCID iD
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0000-0002-9585-7175
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My friend as an endorser: How likes and comments on social network advertising influence young adolescents’ attention and attitudes
(2020) -
Figuring out Political Rhetoric: A content analysis of the use of rhetorical figures by Flemish politicians
(2020) -
- Journal Article
- open access
Building a luxury brand on Instagram: The case of Delvaux
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- Journal Article
- A1
- open access
Framing descriptive norms as self-benefit versus environmental benefit : self-construal’s moderating impact in promoting smart energy devices
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Young energy savers : exploring the role of parents, peers, media and schools in saving energy among children in Belgium
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Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
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- Conference Paper
- open access
Building a luxury brand on Instagram: Delvaux as a case study
(2019) -
- Conference Paper
- open access
Influencer Marketing: Teenagers as Commercial Content Creators
(2019) -
- Journal Article
- A1
- open access
What is influencer marketing and how does it target children? A review and direction for future research
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Influencer- or Platform-generated Disclosure: How Should Influencers Best Disclose Vlog Advertising Targeting Children?
(2019)