prof. Liselot Hudders
- Work address
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Sint-Pietersnieuwstraat 41, Technicum blok 1
9000 Gent - Liselot.Hudders@UGent.be
- ORCID iD
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0000-0002-9585-7175
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Ad or Not? The Role of Advertising Disclosures in YouTube Kidfluencer Videos Aimed at Preschool Children
(2022) -
- Conference Paper
- open access
A Qualitative Approach to Unravel Preschoolers’ YouTube Advertising Literacy: In-Depth Interviews with Children and their Parents
(2022) -
Child’s Privacy versus Mother’s Fame: A Privacy Calculus Perspective on Momfluencer Marketing.
(2022) -
The Emergence of Momangers and the Digital Identity Construction of Kidfluencers: A Qualitative Study with Kidfluencers and their Parents.
(2022) -
#Managedbymom: How are kidfluencers presented online? A qualitative study with kidfluencers and their parents.
(2022) -
- Book Chapter
- open access
Community Service Learning : engaging social science students
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If it sounds right, it seems right : the persuasive effects of rhetorical figures in political speech
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Helping mother earth : young children's responses to sustainability labels on food packaging
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Ad or not? The role of disclosures in sponsored YouTube videos aimed at preschool children
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Preschoolers and Advertising: A Systematic Literature Review and Future Research Agenda on the Effects of Advertising on Preschool Children