Academic Bibliography

Search 200 years of publications by Ghent University researchers.

Leen Adams

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- Journal Article
- A4
- open access
Kan een slank model hamburgers promoten?

Leen Adams (UGent) , Maggie Geuens (UGent) and Tina Tessitore (UGent)

(2011) MARKETINGJAARBOEK : AAN MARKETING DENKEN EN DOEN. 2011.
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The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers

Leen Adams (UGent) , Tineke Faseur (UGent) and Maggie Geuens (UGent)

(2011) JOURNAL OF CONSUMER AFFAIRS. 45(2). p.275-305
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- Book Chapter
The effectiveness of regulatory (in)congruency: the moderating role of the message's rationality versus emotionality

Erlinde Cornelis (UGent) , Leen Adams (UGent) and Veroline Cauberghe (UGent)

(2011) Advances in advertising research : breaking new ground in theory and practice. In European advertising academy 2. p.1-18
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- PhD Thesis
- open access
Investigating the effectiveness of health campaigns

Leen Adams (UGent)

(2010)
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- Miscellaneous
Match-up effects happen for a reason: the impact of activating persuasion knowledge on endorser effectiveness

Leen Adams (UGent) , Maggie Geuens (UGent) and Tina Tessitore (UGent)

(2010) Association for Consumer Research, Abstracts.
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The effectiveness of regulatory (in)congruency: the moderating role of the message's rationality versus emotionality

Erlinde Cornelis (UGent) , Leen Adams (UGent) and Veroline Cauberghe (UGent)

(2010) ICORIA, 9th, Proceedings.
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- Conference Paper
- C3
How Self-Regulatory Focus Shapes Item Responses Regardless of Content

Elke Cabooter (UGent) , Bert Weijters and Leen Adams (UGent)

(2009) Proceedings of the 38th Annual Conference of the European Marketing Academy.
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- Conference Paper
- C3
The influence of self-regulatory focus in the effectiveness of emotional health campaigns: it is a matter of context too

Leen Adams (UGent) , Tineke Faseur (UGent) and Maggie Geuens (UGent)

(2009) Advances in Consumer Research. 36. p.662-663
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- Conference Paper
- C3
The influence of self-regulatory focus and context in the effectiveness of emotional health campaigns

Leen Adams (UGent) , Tineke Faseur (UGent) and Maggie Geuens (UGent)

(2008) Proceedings of the Latin-American Conference of the Association for Consumer Research (LAACR). 2. p.164-165
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- Conference Paper
- C1
More than 20 years of aids prevention: what has been said when and to whom?

Leen Adams (UGent) and Maggie Geuens (UGent)

(2008) Proceedings of the 7th International Conference on Research in Advertising (ICORIA).

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