Esther De Smet is a senior research policy advisor at Ghent University. Holding both a Master in Classical Studies and an Advanced Master in Media & Communication, she has been working at her alma mater since 2003. After a detour via the Department for Educational Policy (implementing the new European educational structure and co-ordinating the Education and Examination Code) and a stint as project management of GUIDe (Ghent University Information Desk) kick-starting a brand new customer and information service), Esther joined the Research Department in late 2010. There she took on the role of knowledge broker and became one of the project leads on the institutional research information system (GISMO). In 2014 she spearheaded the new institutional policy on societal value creation. Since then she has been invited to sit on panels and/or participate in workshops on research policy, impact, and research communication. She leads workshops on communication strategy, impact, digital presence and social media. Esther is always looking for ways to create a stimulating and nurturing research environment and to put her university’s research on the local and global map. Twitter is her medium of choice: she is the proud curator of @ResearchUGent making her a frontrunner in harnessing social media in Flemish research communication since 2012.