prof. dr. Steve Muylle
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Measuring Web site Success: An Introduction to Web site User Satisfaction
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Customization in Online Trade Processes
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A grounded theory of world wide web search behaviour
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Introducing website user satisfaction: an integration of a qualitative pilot study with relatedM. I. S. research. EMAC, Berlin, 1999, 130.
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Linking Web site Features to Web site Impressions and Marketing Communication Effects
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Establishing Strategic Priorities in the European Union Programme for Promoting Road Safety 1997-2001
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Electronic Commerce and Accounting Information Systems
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Marketing Communication and the New Media: World Wide Web Consumer Behaviour
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Consumer behaviour in hypermedia computer-mediated environments: a methodological perspective
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World Wide Web search behaviour: a multiple-case study research, paper presented at the 3rd International Conference on Marketing and Corporate Communications, April 20 -21, 1998. Proceedings: pp. 233 - 244 (Best Competitive Award).