Academic Bibliography

Search 200 years of publications by Ghent University researchers.

prof. dr. Steve Muylle

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- Conference Paper
- C1
Measuring Web site Success: An Introduction to Web site User Satisfaction

Steve Muylle (UGent) , Rudy Moenaert and M DESPONTIN

(1999) Competitive paper, Proceedings of the 1999 American Marketing Association Winter Educators' Conference, February 20-23, Vol. 10, Marketing Theory and Applications, St. Petersburg Beach, Florida, 176-177.
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- Conference Paper
- C1
Customization in Online Trade Processes

A BASU and Steve Muylle (UGent)

(1999) IEEE Computer Society, Proceedings of the International Workshop on Advanced Issues of Electronic Commerce and Web-based Information Systems, April 8-9, Santa Clara, California, 166-173.
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- Journal Article
- A2
A grounded theory of world wide web search behaviour

Steve Muylle (UGent) , Rudy Moenaert and M Despontin

(1999) JOURNAL OF MARKETING COMMUNICATIONS. 5(3). p.143-156
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- Miscellaneous
Introducing website user satisfaction: an integration of a qualitative pilot study with relatedM. I. S. research. EMAC, Berlin, 1999, 130.

Steve Muylle (UGent) , Rudy Moenaert and M Despontin

(1999)
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- Miscellaneous
Linking Web site Features to Web site Impressions and Marketing Communication Effects

A Schlosser, Steve Muylle (UGent) and A Kanfer

(1998) Working Paper, Owen Graduate School for Management, Vanderbilt University, 1998.
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- Conference Paper
- C1
Establishing Strategic Priorities in the European Union Programme for Promoting Road Safety 1997-2001

M DESPONTIN, C COECK, K DE BRUCKER, A VERBEKE and Steve Muylle (UGent)

(1998) Proceedings of the 8th PRI World Conference: Road Safety - A Goal for All of Us, June 8-10, Lisbon, Portugal, 1-27.
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- Conference Paper
- C1
Electronic Commerce and Accounting Information Systems

M DESPONTIN and Steve Muylle (UGent)

(1998) Proceedings of the 1st European Conference on Accounting Information Systems, April 5, Antwerp, Belgium, 1-10.
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- Conference Paper
- C1
Marketing Communication and the New Media: World Wide Web Consumer Behaviour

Steve Muylle (UGent) , Rudy Moenaert and M DESPONTIN

(1997) Work in progress paper, Proceedings of the 26th Annual Conference of the European Marketing Academy (EMAC), May 20-23, Warwick Business School, UK, 1889-1894.
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- Conference Paper
- C1
Consumer behaviour in hypermedia computer-mediated environments: a methodological perspective

Steve Muylle (UGent) , Rudy Moenaert and M Despontin

(1997) The changing world of marketing and corporate communications : proceedings of the 2nd international conference on marketing and corporate communications. p.198-204
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- Conference Paper
- C1
World Wide Web search behaviour: a multiple-case study research, paper presented at the 3rd International Conference on Marketing and Corporate Communications, April 20 -21, 1998. Proceedings: pp. 233 - 244 (Best Competitive Award).

Steve Muylle (UGent) , Rudy Moenaert and M DESPONTIN

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