Academic Bibliography

Search 200 years of publications by Ghent University researchers.

Griet Verhaert

Add to list
The role of seed money and threshold size in optimizing fundraising campaigns: past behavior matters!

Griet Verhaert (UGent) and Dirk Van den Poel (UGent)

(2012) EXPERT SYSTEMS WITH APPLICATIONS. 39(18). p.13075-13084
Add to list
Empathy as added value in predicting donation behavior

Griet Verhaert (UGent) and Dirk Van den Poel (UGent)

(2011) JOURNAL OF BUSINESS RESEARCH. 64(12). p.1288-1295
Add to list
Improving campaign success rate by tailoring donation requests along the donor lifecycle

Griet Verhaert (UGent) and Dirk Van den Poel (UGent)

(2011) JOURNAL OF INTERACTIVE MARKETING. 25(1). p.51-63
Add to list
- PhD Thesis
- open access
The role of database marketing in improving direct mail fundraising

Griet Verhaert (UGent)

(2010)
Add to list
- Conference Paper
- C3
Predicting decisions to donate and generosity in real-life: the added value of including measures of empathy

Griet Verhaert (UGent) and Dirk Van den Poel (UGent)

(2010) Proceedings of the 39th Annual Conference of the European Marketing Academy. p.209-209
Add to list
- Conference Paper
- C3
- open access
The Role of Seed Money and Threshold Size in Optimizing Fundraising Campaigns: Past Behavior Matters!

Griet Verhaert (UGent) and Dirk Van den Poel (UGent)

(2010) Advances in Consumer Research. 37.
Add to list
- Conference Paper
- C1
Combining Joint Optimization of Customer Segmentation and Marketing Communications Policy to Maximize (poster presentation)

Griet Verhaert (UGent) and Dirk Van den Poel (UGent)

(2007) Proceedings of the 5th International Summer School on Pattern Recognition (ISSPR).