Shubin Yu
No current affiliation with UGent
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Are fashion consumers like schooling fish? The effectiveness of popularity cues in fashion e-commerce
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SELLING LUXURY PRODUCTS ONLINE : THE EFFECT OF A QUALITY LABEL ON RISK PERCEPTION AND PURCHASE INTENTION
(2017) -
- PhD Thesis
- open access
Luxury brands in the digital age : an empirical analysis of the effectiveness of digital marketing strategies
(2017) -
Tracking the Luxury Consumer Online: An Experimental Study on the Effectiveness of Site and Search Retargeting for Luxury Brands in China and the Netherlands
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Targeting the luxury consumer : a vice or virtue? A cross-cultural comparison of the effectiveness of behaviorally targeted ads
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Are fashion consumers like schooling fish? : The effectiveness of popularity cues used in e-commerce
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Luxury Brands in the Digital Era: A Cross-Cultural Comparison of the Effectiveness and Underlying Mechanisms of Personalized Advertising
(2016) -
Cross-cultural differences in luxury advertising: an experimental study about the effectiveness of personalization in luxury advertising in China and the Netherlands