Academic Bibliography

Search 200 years of publications by Ghent University researchers.

Wuxia Bao

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- Journal Article
- A1
- open access
Virtual luxury in the metaverse : NFT-enabled value recreation in luxury brands

Wuxia Bao, Liselot Hudders (UGent) , Shubin Yu and Emma Beuckels (UGent)

(2025) INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. 42(3). p.557-572
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- Conference Paper
- C3
- open access
Live commerce for luxury brands : how live streamer characteristics impact upon the luxury brand perceptions?

Wuxia Bao, Emma Beuckels (UGent) , Liselot Hudders (UGent) and Shubin Yu

(2023) Global Marketing Conference 2023, Abstracts.
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- Conference Paper
- C3
- open access
Luxury brands enter metaverse : using NFTs as a powerful tool to constuct digital desirability in phygital marketing

Wuxia Bao, Shubin Yu, Liselot Hudders (UGent) and Emma Beuckels (UGent)

(2023) Global Marketing Conference 2023, Abstracts.
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- PhD Thesis
Evolution of digital marketing for luxury brands : from Web 1.0, Web 2.0. to Web 3.0

Wuxia Bao

(2023)