prof. dr. Gudrun Roose
- ORCID iD
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0000-0002-2577-7735
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Blue for forest, red for tree, how color temperature changes what we see
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Employee advocacy on social media : what employees want to share vs. consumers want to see
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- Journal Article
- A1
- open access
Putting spatial product presentation cues on the map : review and research directions
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Advocating beyond call of duty : how to unlock the potential of employee advocacy platforms
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- Journal Article
- A1
- open access
Visual design cues impacting food choice : a review and future research agenda
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- Journal Article
- A1
- open access
Healthy advertising coming to its senses : the effectiveness of sensory appeals in healthy food advertising
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- Journal Article
- A1
- open access
A match made in heaven or down under? The effectiveness of matching visual and verbal horizons in advertising
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Does the eye catch it all? The impact of consuming with our eyes on marketing effectiveness
(2018) -
- Journal Article
- A1
- open access
From informational towards transformational advertising strategies? A content analysis of Belgian food magazine advertisements
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A MATCH MADE IN HEAVEN OR DOWN UNDER
(2017)