Academic Bibliography

Search 200 years of publications by Ghent University researchers.

prof. dr. Gudrun Roose

Faculty of Economics and Business Administration > Department of Marketing, Innovation and Organisation

ORCID iD: 0000-0002-2577-7735

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- Book Chapter
Hybrid pathways to persuasion : integrating online and offline advertising and consumer behavior

Patrick De Pelsmacker, Gudrun Roose (UGent) and Cristian Buzeta

(2026) Digital Advertising Theory.
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- Book Chapter
Consumer segmentation in healthy and sustainable food : insights on willingness to change and food choices from a scoping review

Iris Vermeir (UGent) , Julie Verstraeten (UGent) , Maggie Geuens (UGent) , Gudrun Roose (UGent) , Hendrik Slabbinck (UGent) and Anneleen Van Kerckhove (UGent)

(2026) Food and Consumer Behavior : A comprehensive Reference.
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Interactive Ad-ventures : reflecting on the past and exploring future horizons for JIA

Patrick De Pelsmacker and Gudrun Roose (UGent)

(2025) JOURNAL OF INTERACTIVE ADVERTISING.
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- Journal Article
- A1
Is similarity in advertising a double-edged sword? The role of AI-generated faces.

Gudrun Roose (UGent) and Arno De Caigny

(2025) JOURNAL OF ADVERTISING RESEARCH.
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- Conference Paper
- C3
Development and validation of a tool to measure public knowledge on digital pollution

Laurens Van Daele (UGent) , Maggie Geuens (UGent) and Gudrun Roose (UGent)

(2025) Association for Consumer Research Annual Conference 2025, book of abstracts.
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Exploring the impact of technology-as-solution beliefs on environmental attitudes and behaviors

Laurens Van Daele (UGent) , Gudrun Roose (UGent) and Maggie Geuens (UGent)

(2025) ICEP 2025 : International Conference on Environmental Psychology, Final programme and abstract book. p.220-220
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- Book
Marketing communications : a European perspective

Patrick De Pelsmacker (UGent) , Maggie Geuens (UGent) , Joeri Van den Bergh and Gudrun Roose (UGent)

(2025)
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- Journal Article
- A1
EXPRESS : employee Influencers : leveraging employee advocacy for social media success

Laura De Kerpel (UGent) , Anneleen Van Kerckhove (UGent) , Gudrun Roose (UGent) and Lukas De Kerpel (UGent)

(2025) JOURNAL OF INTERACTIVE MARKETING.
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Time for action : implied-action does it!

Gudrun Roose (UGent) and Maggie Geuens (UGent)

(2023) Proceedings of the ACR European Conference 2023.
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- Conference Paper
- C3
Blue for forest, red for tree, how color temperature changes what we see

Gudrun Roose (UGent) and Tina Tessitore (UGent)

(2023) La Londe Conference, Abstracts.

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