prof. dr. Laura Herrewijn
Show
Sort by
-
Play buddies or space invaders? Players’ attitudes toward in-game advertising
-
Play buddies or space invaders? Exploring medium-specific factors and their relation with game genre in the study of attitudes towards in-game advertising
(2012) -
Medium-specific factors and their relation with game genre in the study of attitudes towards in-game advertising
(2012) -
Ad exposure while "in the game": player involvement, immersion and in-game advertising effects
(2012) -
In-Game: From Immersion to Incorporation
-
Putting brands into play: how player experiences influence the effectiveness of in-game advertising
(2011) -
Play buddies or space invaders? Exploring medium-specific factors and their relation with game genre in the study of attitudes towards in-game advertising
(2011) -
Putting brands into play: how player experiences influence the effectiveness of in-game advertising
(2011) -
Putting brands into play: how player experiences influence the effectiveness of in-game advertising
(2011) -
A fun game brings more fame : how digital game experiences influence the effectiveness of in-game advertising
(2010)