prof. dr. Laura Herrewijn
No current affiliation with UGent
- ORCID iD
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0000-0002-9654-6571
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Een experimenteel onderzoek met het gebruik van eyetracking-technologie naar de rol van aandacht in de verwerking van sociale advertenties door jongeren
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Leveling up advertising literacy! Investigating the cognitive and motivational effectiveness of a digital game for learning aimed at improving children’s advertising literacy
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- Journal Article
- A1
- open access
VR outreach and meat reduction advocacy : the role of presence, empathic concern and speciesism in predicting meat reduction intentions
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How to empower parental responsibility : parents’ views on personalized advertising and online data collection targeting their teens
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- Conference Paper
- C3
- open access
Predicting parental mediation of personalized advertising and online data collection practices targeting teenagers
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How to empower parental responsibility : parents’ views on personalized advertising and online data collection
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- Journal Article
- A1
- open access
Exploring the effect of in-game purchases on mobile game use with smartphone trace data
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My friend as an endorser : how likes and comments on social network advertising influence young adolescents’ attention and attitudes
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Serious games going beyond the Call of Duty : Impact of an advertising literacy mini-game platform on adolescents’ motivational outcomes through user experiences and learning outcomes
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The power of Facebook friends : an investigation of young adolescents’ processing of social advertising
(2019)