Academic Bibliography

Search 200 years of publications by Ghent University researchers.

prof. Stefan Stremersch

Faculty of Economics and Business Administration > Department of Marketing, Innovation and Organisation

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The value of context-specific studies for marketing

Stefan Stremersch (UGent) , Jorge Gonzalez, Albert Valenti and Julian Villanueva

(2023) JOURNAL OF THE ACADEMY OF MARKETING SCIENCE. 51(1). p.50-65
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- Miscellaneous
The rise of new technologies in marketing : a framework and outlook

Donna L. Hoffman, C. Page Moreau, Stefan Stremersch (UGent) and Michel Wedel

(2022) JOURNAL OF MARKETING. 86(1). p.1-6
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Grassroots innovation success : the role of self-determination and leadership style

Stefan Stremersch (UGent) , Nuno Camacho, Elio Keko (UGent) and Stefan Wuyts

(2022) INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. 39(2). p.396-414
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Financial projections in innovation selection : the role of scenario presentation, expertise, and risk

Vardan Avagyan, Nuno Camacho, Wim A. Van der Stede and Stefan Stremersch (UGent)

(2022) INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. 39(3). p.907-926
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The study of important marketing issues : reflections

Stefan Stremersch (UGent)

(2021) INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. 38(1). p.12-17
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The impact of informational and emotional television ad content on online search and sales

Ivan A. Guitart and Stefan Stremersch (UGent)

(2021) JOURNAL OF MARKETING RESEARCH. 58(2). p.299-320
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- Journal Article
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Faculty research incentives and business school health : a new perspective from and for marketing

Stefan Stremersch (UGent) , Russell S. Winer and Nuno Camacho

(2021) JOURNAL OF MARKETING. 85(5). p.1-21
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The commercial consequences of collective layoffs : close the plant, lose the brand?

Vardit Landsman and Stefan Stremersch (UGent)

(2020) JOURNAL OF MARKETING. 84(3). p.122-141
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Tournaments to crowdsource innovation : the role of moderator feedback and participation intensity

Nuno Camacho, Hyoryung Nam, P. K. Kannan and Stefan Stremersch (UGent)

(2019) JOURNAL OF MARKETING. 83(2). p.138-157
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Gear manufacturers as contestants in sports competitions : breeding and branding returns

Yvonne van Everdingen, Vijay Ganesh Hariharan and Stefan Stremersch (UGent)

(2019) JOURNAL OF MARKETING. 83(3). p.126-144

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