prof. dr. Elisabeth Van den Abeele
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Cute but concerning : investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness
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Little stars, major concerns : a multi-method exploration into the role of children in influencer sharenting content
(2024) -
The (un)necessity of child portrayal in momfluencer content : exploring mothers’ perspectives on influencer sharenting through in-depth interviews
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- Conference Paper
- C3
- open access
Work it baby! A survey study to investigate the role of underaged children and privacy management strategies within parent influencer content
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- Conference Paper
- C3
- open access
When children are involved : exploring the role of underaged children in influencer marketing content of their parents
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The (un)necessity of child portrayal in momfluencer content : exploring young mothers' perspectives on influencer sharenting through in-depth interviews
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- Journal Article
- A1
- open access
Work it baby! A survey study to investigate the role of underaged children and privacy management strategies within parent influencer content
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- Journal Article
- A1
- open access
Managing authenticity in a kidfluencers’ world : a qualitative study with kidfluencers and their parents
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- Journal Article
- A1
- open access
Child’s privacy versus mother’s fame : unravelling the biased decision-making process of momfluencers to portray their children online
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- Conference Paper
- C3
- open access
Children, children on our wall : an inquiry among experts and influencer parents to explore the risks, current and desired practices related to influencer sharenting on social media