Freya De Keyzer
No current affiliation with UGent
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The processing of native advertising compared to banner advertising : an eye-tracking experiment
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How and when personalized advertising leads to brand attitude, click, and WOM intention
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Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis
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The impact of relational characteristics on consumer responses to word of mouth on social networking sites
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Personalized advertising on Facebook : the role of perceived relevance, intrusiveness, information control and privacy protection