Academic Bibliography

Search 200 years of publications by Ghent University researchers.

Barbara Kobuszewski Volles

Faculty of Economics and Business Administration > Department of Marketing, Innovation and Organisation

ORCID iD: 0000-0002-4993-0204

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Beyond bundles : choosing product bundles increases shopping basket size

Barbara Kobuszewski Volles (UGent) , Daphne Ribbers (UGent) , Anneleen Van Kerckhove (UGent) and Maggie Geuens (UGent)

(2024) JOURNAL OF RETAILING AND CONSUMER SERVICES. 81.
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How and when do virtual influencers positively affect consumer responses to endorsed brands?

Barbara Kobuszewski Volles (UGent) , Jaewoo Park, Anneleen Van Kerckhove (UGent) and Maggie Geuens (UGent)

(2024) JOURNAL OF BUSINESS RESEARCH. 183.
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- PhD Thesis
Marketing innovation : exploring consumer responses to trending promotion tactics

Barbara Kobuszewski Volles (UGent)

(2023)
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- Journal Article
- A1
- open access
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands

Barbara Kobuszewski Volles (UGent) , Anneleen Van Kerckhove (UGent) and Maggie Geuens (UGent)

(2023) JOURNAL OF BUSINESS RESEARCH. 164.
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The effect of bundling products on total basket size

Daphne Ribbers (UGent) , Barbara Kobuszewski Volles (UGent) , Maggie Geuens (UGent) and Anneleen Van Kerckhove (UGent)

(2023) SCP 2023 Annual Conference, Abstracts.
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Offering brand switching in online stores : the effectiveness of recommendations for private labels vs. national brands

Barbara Kobuszewski Volles (UGent) , Anneleen Van Kerckhove (UGent) and Maggie Geuens (UGent)

(2021) 50th EMAC Annual Conference. In Proceedings of the European Marketing Academy
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The effectiveness of online recommendations for private labels versus national brands

Barbara Kobuszewski Volles (UGent) , Anneleen Van Kerckhove (UGent) and Maggie Geuens (UGent)

(2020) ACR 2020 (Paris), Abstracts. In Advances in Consumer Research 48. p.1132-1132
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- Journal Article
- A1
- open access
Fats are glossy but does glossiness imply fatness? The influence of packaging glossiness on food perceptions

Laura De Kerpel (UGent) , Barbara Kobuszewski Volles (UGent) and Anneleen Van Kerckhove (UGent)

(2020) FOODS. 9(1).
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- Journal Article
- A2
- open access
Universidade empreendedora e transferência de conhecimento e tecnologia

Barbara Kobuszewski Volles (UGent) , Giancarlo Gomes and Iara Regina dos Santos Parisotto

(2017) REAd (PORTO ALEGRE). 23(1). p.137-155
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Exploring the nonlinear impact of critical incidents on customers’ general evaluation of hospitality services

Gérson Tontini, Graziela dos Santos Bento, Thaíse Caroline Milbratz, Barbara Kobuszewski Volles (UGent) and Daniela Ferrari

(2017) INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT. 66. p.106-116

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