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The transformative potential of AI-enabled personalization
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- Journal Article
- A1
- open access
Piloting personalization research through data-rich environments : a literature review and future research agenda
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The transformative potential of personalization in a data rich world
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- Conference Paper
- C3
- open access
The transformative potential of personalization in a data rich world
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The transformative potential of personalization in a data-rich world
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Impact of Internet of Things on business policy : the mediating role of marketing intelligence capability
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- Conference Paper
- C3
- open access
Personalization : toward better grasping its transformative impact
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- Conference Paper
- C1
- open access
Making personalization work : a review of 45 years of personalization research and its customer outcomes