Academic Bibliography

Search 200 years of publications by Ghent University researchers.

Khalid Mehmood

Faculty of Economics and Business Administration > Department of Marketing, Innovation and Organisation

ORCID iD: 0000-0003-0932-8734

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- Conference Paper
The transformative potential of AI-enabled personalization

Khalid Mehmood (UGent) , Katrien Verleye (UGent) , Arne De Keyser (UGent) and Bart Larivière (UGent)

(2023) In Frontiers in Service Conference 2023
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- Journal Article
- A1
- open access
Piloting personalization research through data-rich environments : a literature review and future research agenda

Khalid Mehmood (UGent) , Katrien Verleye (UGent) , Arne De Keyser and Bart Larivière (UGent)

(2023) JOURNAL OF SERVICE MANAGEMENT. 34(3). p.520-552
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- Conference Paper
The transformative potential of personalization in a data rich world

Khalid Mehmood (UGent) , Katrien Verleye (UGent) , Arne De Keyser (UGent) and Bart Larivière (UGent)

(2022) Belgian Service Research Day (BSRD) 2022.
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- Conference Paper
- C3
- open access
The transformative potential of personalization in a data rich world

Khalid Mehmood (UGent) , Katrien Verleye (UGent) , Arne De Keyser (UGent) and Bart Larivière (UGent)

(2022) Frontiers in Service 2022, Abstracts.
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The transformative potential of personalization in a data-rich world

Khalid Mehmood (UGent) , Katrien Verleye (UGent) , Arne De Keyser and Bart Larivière (UGent)

(2022) 12th SERVSIG Conference, Abstracts.
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- Journal Article
- A2
Impact of Internet of Things on business policy : the mediating role of marketing intelligence capability

Ansar Abbass and Khalid Mehmood (UGent)

(2022) INTERNATIONAL JOURNAL OF BUSINESS INFORMATION SYSTEMS.
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- Conference Paper
- C3
- open access
Personalization : toward better grasping its transformative impact

Khalid Mehmood (UGent) , Katrien Verleye (UGent) , Arne De Keyser and Bart Larieverie

(2021) Interactive Marketing Research Conference 2021, Abstracts.
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- Conference Paper
- C1
- open access
Making personalization work : a review of 45 years of personalization research and its customer outcomes

Khalid Mehmood (UGent) , Katrien Verleye (UGent) and Arne De Keyser (UGent)

(2020) La Londe Conference 2020, Proceedings.