Academic Bibliography

Search 200 years of publications by Ghent University researchers.

Khalid Mehmood

Faculty of Economics and Business Administration > Department of Marketing, Innovation and Organisation

ORCID iD: 0000-0003-0932-8734

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- PhD Thesis
Living in an AI-enabled society : exploring the consumer perspective across cultures

Khalid Mehmood (UGent)

(2025)
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- Book Chapter
Amplifying personalized experiences in the metaverse : a tourism and hospitality perspective

Khalid Mehmood (UGent) , Mohsin Abdur Rehman, Arslan Rafi and Emmanuel Mogaji

(2024) A research agenda for tourism, hospitality and the metaverse. In Elgar research agendas p.9-24
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- Conference Paper
- C3
From promises to practice : unraveling users’ mental models about the implications of large language models (LLMs) for users

Khalid Mehmood (UGent) , Katrien Verleye (UGent) , Arne De Kesyser and Bart Larivière (UGent)

(2024) 18th International Research Conference in Service Management, Abstracts.
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- Conference Paper
- C3
From promises to practice : unraveling the psychological impact of generative AI on organizational dynamics

Khalid Mehmood (UGent) , Katrien Verleye (UGent) , Arne De Kesyser and Bart Larivière (UGent)

(2024) 13th AMA SERVSIG Conference, Abstracts.
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- Journal Article
- A1
- open access
The transformative potential of AI-enabled personalization across cultures

Khalid Mehmood (UGent) , Katrien Verleye (UGent) , Arne De Keyser (UGent) and Bart Larivière (UGent)

(2024) JOURNAL OF SERVICES MARKETING. 38(6). p.711-730
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- Book Chapter
Post-COVID-19-based customer engagement creation and contributions in tourism and hospitality social media : an integrative framework and future research directions

Raouf Ahmad Rather, Khalid Mehmood (UGent) , Tareq Rasul, Lisa Cain and Huda Khan

(2023) Handbook of customer engagement in tourism marketing : research handbooks in tourism series. p.312-329
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- Conference Paper
- C3
The transformative potential of AI-enabled personalization

Khalid Mehmood (UGent) , Katrien Verleye (UGent) , Arne De Keyser (UGent) and Bart Larivière (UGent)

(2023) Frontiers in Service 2023, Abstracts.
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- Journal Article
- A1
- open access
Piloting personalization research through data-rich environments : a literature review and future research agenda

Khalid Mehmood (UGent) , Katrien Verleye (UGent) , Arne De Keyser and Bart Larivière (UGent)

(2023) JOURNAL OF SERVICE MANAGEMENT. 34(3). p.520-552
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- Journal Article
- A2
- open access
Impact of Internet of Things on business policy : the mediating role of marketing intelligence capability

Ansar Abbass and Khalid Mehmood (UGent)

(2023) INTERNATIONAL JOURNAL OF BUSINESS INFORMATION SYSTEMS. 43(1). p.20-37
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- Conference Paper
- C3
The transformative potential of personalization in a data rich world

Khalid Mehmood (UGent) , Katrien Verleye (UGent) , Arne De Keyser (UGent) and Bart Larivière (UGent)

(2022) Belgian Service Research Day 2022, Abstracts.

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