Guy Bauwen 1 – 2 of 2 publications Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Filter publications Download search results Subscribe to news feed Add to list Journal Article A2 Strategic account management: customer value creation through customer alignment Derrick-Philippe Gosselin (UGent) and Guy Bauwen (2006) JOURNAL OF BUSINESS & INDUSTRIAL MARKETING. 21(6). p.376-385 Add to list Book Chapter open access Succesvolle ondernemingen zijn ambidexter en verdragen ambivalentie Derrick-Philippe Gosselin (UGent) and Guy Bauwen (2005) Management Jaarboek 2005. p.26-32