prof. Deva Rangarajan No current affiliation with UGent 1 – 5 of 5 publications Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Filter publications Download search results Subscribe to news feed Add to list Journal Article A1 Increasing resilience by creating an adaptive salesforce Arun Sharma, Deva Rangarajan (UGent) and Bert Paesbrugghe (UGent) (2020) INDUSTRIAL MARKETING MANAGEMENT. 88. p.238-246 Add to list Journal Article A1 Purchasing-driven sales : matching sales strategies to the evolution of the purchasing function Bert Paesbrugghe (UGent) , Deva Rangarajan (UGent) , Arun Sharma, Niladri Syam and Subhash Jha (2017) INDUSTRIAL MARKETING MANAGEMENT. 62. p.171-184 Add to list Journal Article A1 open access Employee contributions to brand equity BD Gelb and Deva Rangarajan (UGent) (2014) CALIFORNIA MANAGEMENT REVIEW. 56(2). p.95-112 Add to list Journal Article A1 open access Managing engagement behaviors in a network of customers and stakeholders: evidence from the nursing home sector Katrien Verleye (UGent) , Paul Gemmel (UGent) and Deva Rangarajan (UGent) (2014) JOURNAL OF SERVICE RESEARCH. 17(1). p.68-84 Add to list Journal Article A1 B2B brand architecture Steve Muylle (UGent) , Niraj Dawar and Deva Rangarajan (UGent) (2012) CALIFORNIA MANAGEMENT REVIEW. 54(2). p.58-71
