• 2026
    • bookChapter
    Unboxing materialism : a content analysis of YouTube videos from popular American kidfluencers Yana Degroote UGent and Liselot Hudders UGent (2026) Advances in advertising research XV : moving forward, looking back : advertising in the advent of AI. In European Advertising Academy p.83-98
    • bookChapter
    The kidfluencer phenomenon : an overview of the production, content, and audience of kidfluencers Yana Degroote UGent and Liselot Hudders UGent (2026) The Routledge companion to social media influencers. p.393-410
    • U
    • conference
    An ethnographic exploration of children’s reception of the kidfluencer phenomenon from a consumer socialisation perspective Liselot Hudders UGent, Yana Degroote UGent, Marloes de Brabandere UGent and Tom De Leyn UGent (2026) Children's Rights under Pressure in a Digital World. Proceedings of the International Communication Association Pre-Conference held in Cape Town, South Africa.
    • U
    • conference
    The K.I.D.S.-principles: Combining Children’s, Parents’, and Experts’ Perspectives to inform Reflections on At-Home Ethnography for Studying Children’s Media Experiences Yana Degroote UGent, Liselot Hudders UGent and Tom De Leyn UGent (2026)
  • 2025
    • C3
    • conference
    From vulnerability to empowerment : exploring kidfluencers’ role in childhood education and consumer socialization Yana Degroote UGent and Liselot Hudders UGent (2025) Etmaal van de Communicatiewetenschap 2025, Abstracts.
    • C3
    • conference
    Subscribe to learning : exploring the role of kidfluencers as consumer socialization agents Yana Degroote UGent and Liselot Hudders UGent (2025) AMS Annual Conference 2025, Abstracts.
    • C3
    • conference
    Children as co-researchers : a co-creation study to inspire future research on kidfluencing Yana Degroote UGent and Liselot Hudders UGent (2025) 2nd International Children and Youth Perspectives Conference 2025, Abstracts.