• 2026
    • A1
    • journalArticle
    Negotiating breastfeeding information in everyday life : mothers’ engagement with momfluencer content Ellen Mertens UGent, Emma Beuckels UGent and Liselot Hudders UGent (2026) INTERNATIONAL JOURNAL OF ADVERTISING. 45(6). p.1475-1498
    • C3
    • conference
    When support is being sold : a netnographic exploration of momfluencers and the commodification of infant feeding Ellen Mertens UGent, Emma Beuckels UGent, Dieneke Van de Sompel UGent and Liselot Hudders UGent (2026) Etmaal van de Communicatiewetenschap 2026, Abstracts.
    • C3
    • conference
    When support is being sold : a netnographic exploration of momfluencers and the commodification of breastfeeding Ellen Mertens UGent, Emma Beuckels UGent, Liselot Hudders UGent and Dieneke Van de Sompel UGent (2026) NETNOCON 2026, Abstracts.
  • 2025
    • C3
    • conference
    Infant feeding in the social media sphere : a netnographic exploration of momfluencers and their audiences Ellen Mertens UGent, Emma Beuckels UGent, Liselot Hudders UGent and Dieneke Van de Sompel UGent (2025) Etmaal van de Communicatiewetenschap 2025, Abstracts.
  • 2024
    • A2
    • journalArticle
    Parenting information on social media : systematic literature review Ellen Mertens UGent, Guoquan Ye, Emma Beuckels UGent and Liselot Hudders UGent (2024) JMIR PEDIATRICS AND PARENTING. 7.
    • C1
    • conference
    Momfluencers as mere advertising vehicles or sources for support? A qualitative study on the experiences of mothers with the breastfeeding related content of momfluencers Ellen Mertens UGent, Emma Beuckels UGent and Liselot Hudders UGent (2024) ICORIA 2024 : the 22nd International Conference on Research in Advertising, Proceedings.
    • C3
    • conference
    Social media as a tool to educate parents : a bibliometric analysis, literature review and future research agenda Ellen Mertens UGent, Guoquan Ye, Emma Beuckels UGent and Liselot Hudders UGent (2024) Etmaal van de Communicatiewetenschap 2024, Abstracts.
  • 2023
    • A1
    • journalArticle
    Momfluencers als entertainmenteducators ter promotie van borstvoeding : een conceptueel model Ellen Mertens UGent and Emma Beuckels UGent (2023) TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP. 51(3). p.303-322
    • C1
    • conference
    Momfluencers as entertainment educators to promote breastfeeding : a conceptual model Ellen Mertens UGent and Emma Beuckels UGent (2023) ICORIA 2023 : 21st International Conference on Research in Advertising, Proceedings.