- 2026
-
From For You to the family table : adolescent consumer learning and reverse socialization on TikTok
Bo Dhondt
UGent, Dieneke Van de Sompel
UGent and Liselot Hudders
UGent
(2026)
NEW MEDIA & SOCIETY.
-
Scrolling up the family tree : adolescent consumer learning and reverse socialization via TikTok
Bo Dhondt
UGent, Dieneke Van de Sompel
UGent and Liselot Hudders
UGent
(2026)
ICA 2026 : 76th Annual Conference of the International Communication Association, Proceedings.
-
Raised on Social Media Feeds: A Multi-Method Exploration of the Role of Social Media in Reverse Consumer Socialization
Bo Dhondt
UGent
(2026)
- 2025
-
Becoming competent consumers : exploring the dynamics of the consumer socialization process between parents and their adolescents
Bo Dhondt
UGent, Dieneke Van de Sompel
UGent and Liselot Hudders
UGent
(2025)
JOURNAL OF CONSUMER AFFAIRS.
59(2).
-
Consumer learning in families : a systematic review of the literature
Bo Dhondt
UGent, Dieneke Van de Sompel
UGent and Liselot Hudders
UGent
(2025)
Etmaal van de Communicatiewetenschap 2025, Abstracts.
-
Consumer learning in families : a systematic review of the literature
Bo Dhondt
UGent, Dieneke Van de Sompel
UGent and Liselot Hudders
UGent
(2025)
AMS Annual Conference 2025, Abstracts.
- 2024
-
Let’s talk about sex… in advertising! De impact van het niveau van naaktheid van de influencer op de advertising likeability
Bo Dhondt
UGent, Marijke De Veirman
UGent and Dieneke Van de Sompel
UGent
(2024)
TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP.
52(1).
p.55-82
-
Shaping consumers for a better future : the importance of shared vision in socialization
Bo Dhondt
UGent, Dieneke Van de Sompel
UGent and Liselot Hudders
UGent
(2024)
Etmaal van de Communicatiewetenschap 2024, Abstracts.
- 2023
-
Shaping consumers for a better future : the importance of shared vision in socialization
Bo Dhondt
UGent, Dieneke Van de Sompel
UGent and Liselot Hudders
UGent
(2023)
ICORIA 2023 : 21st International Conference on Research in Advertising, Proceedings.
-
'Let’s talk about sex…' in advertising : the impact of influencer nudity on advertising likeability
Bo Dhondt
UGent and Marijke De Veirman
UGent
(2023)
Etmaal van de Communicatiewetenschap 2023, Abstracts.
p.409-411