prof. Klaas Verbeken Faculty of Economics and Business Administration > Department of Marketing, Innovation and Organisation 1 – 1 of 1 publication Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Filter publications Download search results Subscribe to news feed Add to list Book Marketing : the fundamentals Sara Leroi-Werelds, Katrien Verleye (UGent) , Arne De Keyser, Maggie Geuens (UGent) , Klaas Verbeken (UGent) and Bart Larivière (UGent) (2023)