• 2023
    • A1
    • journalArticle
    Preschoolers and advertising : a systematic literature review and future research agenda on the effects of advertising on preschool children Femke Loose UGent, Liselot Hudders UGent, Ini Vanwesenbeeck and Steffi De Jans UGent (2023) JOURNAL OF ADVERTISING. 52(3). p.439-455
    • A2
    • journalArticle
    A qualitative approach to unravel young children’s advertising literacy for YouTube advertising : in-depth interviews with children and their parents Femke Loose UGent, Liselot Hudders UGent, Steffi De Jans UGent and Ini Vanwesenbeeck (2023) YOUNG CONSUMERS. 24(1). p.74-94
    • dissertation
    Uncovering the YouTube generation : a multi-method approach to unveil the challenges YouTube advertising poses for preschool children Femke Loose UGent (2023)
  • 2022
    • C3
    • conference
    Ad or not? The role of disclosures in sponsored YouTube videos aimed at preschool children Femke Loose UGent, Liselot Hudders UGent, Ini Vanwesenbeeck UGent and Steffi De Jans UGent (2022) Etmaal van de Communicatiewetenschap 2022, Abstracts.
    • C3
    • conference
    A qualitative approach to unravel preschoolers’ YouTube advertising literacy : in-depth interviews with children and their parents Femke Loose UGent, Liselot Hudders UGent, Ini Vanwesenbeeck UGent and Steffi De Jans UGent (2022) 10th Child and Teen Consumption Conference, Abstracts.
    • C3
    • conference
    Ad or not? The role of advertising disclosures in youtube kidfluencer videos aimed at preschool children Femke Loose UGent, Liselot Hudders UGent, Ini Vanwesenbeeck UGent and Steffi De Jans UGent (2022) ICORIA 2022, the 20th International Conference on Research in Advertising, Abstracts.
  • 2021
    • C3
    • conference
    Too young to know? Preschool children’s knowledge and understanding of (digital) advertising Femke Loose UGent, Liselot Hudders UGent, Ini Vanwesenbeeck and Steffi De Jans UGent (2021) Etmaal van de Communicatiewetenschap 2021, Abstracts.