- 2023
-
Preschoolers and advertising : a systematic literature review and future research agenda on the effects of advertising on preschool children
Femke Loose
UGent, Liselot Hudders
UGent, Ini Vanwesenbeeck and Steffi De Jans
UGent
(2023)
JOURNAL OF ADVERTISING.
52(3).
p.439-455
-
A qualitative approach to unravel young children’s advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Femke Loose
UGent, Liselot Hudders
UGent, Steffi De Jans
UGent and Ini Vanwesenbeeck
(2023)
YOUNG CONSUMERS.
24(1).
p.74-94
-
Uncovering the YouTube generation : a multi-method approach to unveil the challenges YouTube advertising poses for preschool children
Femke Loose
UGent
(2023)
- 2022
-
Ad or not? The role of disclosures in sponsored YouTube videos aimed at preschool children
Femke Loose
UGent, Liselot Hudders
UGent, Ini Vanwesenbeeck
UGent and Steffi De Jans
UGent
(2022)
Etmaal van de Communicatiewetenschap 2022, Abstracts.
-
A qualitative approach to unravel preschoolers’ YouTube advertising literacy : in-depth interviews with children and their parents
Femke Loose
UGent, Liselot Hudders
UGent, Ini Vanwesenbeeck
UGent and Steffi De Jans
UGent
(2022)
10th Child and Teen Consumption Conference, Abstracts.
-
Ad or not? The role of advertising disclosures in youtube kidfluencer videos aimed at preschool children
Femke Loose
UGent, Liselot Hudders
UGent, Ini Vanwesenbeeck
UGent and Steffi De Jans
UGent
(2022)
ICORIA 2022, the 20th International Conference on Research in Advertising, Abstracts.
- 2021
-
Too young to know? Preschool children’s knowledge and understanding of (digital) advertising
Femke Loose
UGent, Liselot Hudders
UGent, Ini Vanwesenbeeck and Steffi De Jans
UGent
(2021)
Etmaal van de Communicatiewetenschap 2021, Abstracts.