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How to reduce agri-environmental impacts on ecosystem services : the role of nudging techniques to increase purchase of plant-based meat substitutes
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Animals Like Us: Leveraging the Negativity Bias in Anthropomorphism to Reduce Beef Consumption
(2021) -
- Journal Article
- A1
- open access
Animals like us : leveraging the negativity bias in anthropomorphism to reduce beef consumption
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- Conference Paper
- C3
- open access
Strong as an ox : usage of storytelling by vegan athletes to reduce consumers’ meat-health associations