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Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intention
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Employee advocacy on social media: What employees want to share vs. consumers want to see
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The art of persuasion : three novel ways to utilize the power of persuasion in marketing communications
(2023) -
Advocating Beyond Call of Duty: How to Unlock the Potential of Employee Advocacy Platforms
(2022) -
Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intentions
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- Journal Article
- A1
- open access
Fats are glossy but does glossiness imply fatness? The influence of packaging glossiness on food perceptions
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- Conference Paper
- C1
- open access
Starting off with an apology : paving the way to consumer persuasion?
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- Conference Paper
- C1
- open access
Starting with an apology : paving the way to consumer persuasion?