Academic Bibliography

Search 200 years of publications by Ghent University researchers.

Laura De Kerpel

Faculty of Economics and Business Administration > Department of Marketing, Innovation and Organisation

Work address: Tweekerkenstraat 2
9000 Gent
Email: Laura.DeKerpel@UGent.be
ORCID iD: 0000-0002-6298-0708

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Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intentions

Laura De Kerpel (UGent) , Anneleen Van Kerckhove (UGent) and Tina Tessitore

(2021) 50th EMAC Annual Conference. In Proceedings of the European Marketing Academy
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- Journal Article
- A1
- open access
Fats are glossy but does glossiness imply fatness? The influence of packaging glossiness on food perceptions

Laura De Kerpel (UGent) , Barbara Kobuszewski Volles (UGent) and Anneleen Van Kerckhove (UGent)

(2020) FOODS. 9(1).
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- Conference Paper
- C1
- open access
Starting off with an apology : paving the way to consumer persuasion?

Laura De Kerpel (UGent) , Anneleen Van Kerckhove (UGent) and Tina Tessitore

(2019) La Londe Conference 2019, Proceedings.
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- Conference Paper
- C1
- open access
Starting with an apology : paving the way to consumer persuasion?

Laura De Kerpel (UGent)

(2019) Confronting both good and evil with consumer psychology : SCP 2019 Annual Conference : proceedings.